going green

• Wednesday Word Day

  534 days ago by greenqueen

  Today’s word is: energy vampire /ˈɛnədʒɪ ˈvæmpaɪə/

  • This term is used to describe electrical and electronic appliances that continue to use up electricity and/or remain in standby mode even after they have been switched off and are no longer performing their primary function. Ususally they tend to be appliances that have a) remote controls, b) continuous digital displays and c) rechargeable batteries and/or external power supplies.  read more

• 10 Greenest Marketing Campaigns (from Ecopreneurist)

  567 days ago by greenqueen

  Green Queen thought this was an inspiring and fun list by Jennifer Kaplan‘s post about the 10 greenest marketing campaigns is so inspiring and informative, Green Queen wants to pass it on to everyone. Check out the original post at Ecopreneurist, a fantastic blog dedicated to eco-minded entrepreneurs, or eco-preneurs as Green Queen likes to call them. Here’s hoping that one day in the future, all marketing campaigns will be green.

  1. Tide Coldwater Challenge: This landmark marketing campaign addressed the money saved by washing in cold water and the product’s deep cleaning and whitening abilities making green the ancillary benefit. The far-reaching campaign included national advertising, in-store programs, product sampling, a strong Internet presence, consumer promotions and strategic alliances. (2005)
  2. Jamie Oliver: Jamie Oliver, the outspoken English Chef and healthy food advocate, is a brand in an unto himself; he uses “disruptive media and public visibility” to communicate and motivate, creating a new kind of “infotainment.” (2006) read more

• 10 Reasons for Green Halloween

  577 days ago by greenqueen

  In a earlier post, Green Queen introduced the Green Halloween movement. We simply love it! Here, 10 reasons why Green Halloween is the right choice  for your body and for the planet. Or, 10 facts to spout to your friends and family when they ask why you are joining Green Halloween!

  • 1) Processed candy is NOT friendly to the environment – from the non biodegradable wrappers to the toxic preservatives, there is nothing Green about industrially produced candy. read more

• Green Halloween or Moms Greening The World

  579 days ago by greenqueen

  It’s that time of the year again. Pumpkins and skeletons seem to pop up everywhere. Supermarkets are pushing sweets, candies and chocolates. Party invites flood your inbox. You feel compelled to dress up in strange costumes. It’s Halloween of course. The one day a year we encourage kids to stuff their little faces with sugar-filled treats.  read more

»