Today’s term is triple bottom line /ˈtrɪp ə l ˈbɒtəm laɪn/
- This term refers to a sustainable business philosophy that incorporates three key overall performance indicator areas: financial, environmental and social. All three are used to assess a company’s growth, success and future areas of development.
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Green Queen thought this was an inspiring and fun list by Jennifer Kaplan‘s post about the 10 greenest marketing campaigns is so inspiring and informative, Green Queen wants to pass it on to everyone. Check out the original post at Ecopreneurist, a fantastic blog dedicated to eco-minded entrepreneurs, or eco-preneurs as Green Queen likes to call them. Here’s hoping that one day in the future, all marketing campaigns will be green.
- Tide Coldwater Challenge: This landmark marketing campaign addressed the money saved by washing in cold water and the product’s deep cleaning and whitening abilities making green the ancillary benefit. The far-reaching campaign included national advertising, in-store programs, product sampling, a strong Internet presence, consumer promotions and strategic alliances. (2005)
- Jamie Oliver: Jamie Oliver, the outspoken English Chef and healthy food advocate, is a brand in an unto himself; he uses “disruptive media and public visibility” to communicate and motivate, creating a new kind of “infotainment.” (2006) read more