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Alt Protein

An Impossible Burger Blended with Beef? CEO Hints at Move Amid Category Struggles

Anay Mridul Jun 13, 2025
Impossible Foods CEO Peter McGuinness has suggested that the plant-based giant could enter the blended meat space to entice more flexitarians. In 2024, nearly every American household that bought a vegan burger also purchased…
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Future Foods

Future Food Quick Bites: Quorn x Tom Cruise, Impossible Chicken & Cultivated Meat at Indy 500

Anay Mridul May 28, 2025
Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers Impossible Foods' new vegan chicken, Quorn's Mission: Impossible collab, and a new kind of tempeh. New products and…
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Future Foods

Future Food Quick Bites: Impossible Sliders, Major League Baseball & Cat Jewellery

Anay Mridul Mar 26, 2025
Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers Impossible Foods's beef slider rollout, the New York Mets's new vegan sandwich, and Grubby's vegan meal kits for B Corp…
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Future Foods

Future Food Quick Bites: Oat Milk Baileys, Beyond Steak Fillet & An Impossible Burger Challenge

Anay Mridul Mar 12, 2025
Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers Diageo's newest non-dairy Baileys, Beyond Meat's mycelium steak, and Minor Figures's 'Hyper' oat milk. New products and…
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Alt Protein

Impossible Foods Steaks Its Claim with ‘Meatiest’ Plant-Based Product Yet

Anay Mridul Mar 5, 2025
US plant-based leader Impossible Foods has unveiled its first new product of 2025, Steak Bites, which it describes as its "meatiest" innovation. Joining the ranks of its fellow meat-free innovators, Impossible Foods has introduced its…
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Future Foods

Future Food Quick Bites: Vegan Dubai Chocolate, Impossible BrewDog & Non-Dairy Liqueurs

Anay Mridul Feb 19, 2025
Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers NotCo's Dubai chocolate, BrewDog's collaboration with Impossible Foods, and new products at Expo West. New products and…
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Alt Protein

Impossible Foods Success: Startup Scores EU Patent Win for Flagship Vegan Burger Ingredient

Anay Mridul Jan 20, 2025
With hopes of a European launch growing, Californian plant-based meat leader Impossible Foods has had a patent for its heme protein reinstated in the EU. Two years after the European Patent Office (EPO) revoked a key patent it granted…
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Future Foods

Future Food Quick Bites: Mufasa’s Impossible Nuggets, Wow Burger India & Vegan Sneakers

Anay Mridul Dec 25, 2024
In our weekly column, we round up the latest news and developments in the alternative protein and sustainable food industry. This week, Future Food Quick Bites covers Impossible Foods's Mufasa Lion King appearance, new Veganuary products,…
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Climate Change

From the Impossible Burger to A Carbon Ranch, Film Spotlights Pat Brown’s Bid to Save the Planet

Anay Mridul Dec 9, 2024
Impossible Foods founder Pat Brown is the subject of a recent episode of the Wild Hope documentary, which details his dedication to fighting climate change, and his new Carbon Ranch. After decades spent in labs, Pat Brown is taking to…
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Alt Protein

Impossible Foods Inches Closer to EU Launch As Regulator Deems GMO Protein Safe

Anay Mridul Nov 18, 2024
After a years-long deadlock, Impossible Foods has received a positive safety assessment by the EU for its genetically modified heme ingredient. Europeans could be eating the Impossible Burger soon, with the California-based company…
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Alt Protein

Impossible Foods Hits Back At Plant-Based Meat Misinformation with Online ‘Health Hub’

Anay Mridul Oct 22, 2024
Plant-based meat pioneer Impossible Foods has launched a Health Hub to battle misinformation about the industry, and has attained a new health certification for its Lite Beef. In recent months, Peter McGuinness has been very vocal about…
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Alt Protein

Impossible Foods Targets Convenience with New Pre-Seasoned & Family-Friendly Products

Anay Mridul Oct 9, 2024
Plant-based meat leader Impossible Foods has rolled out three new products to appeal to families looking for convenient vegan options, including Disney-themed nuggets and pre-seasoned beef mince. Impossible Foods is channelling its…
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Future Foods

Future Food Quick Bites: Slutty Vegas, Impossible Chicken Salads & A Vegan Cream Liqueur

Anay Mridul Sep 25, 2024
In our weekly column, we round up the latest news and developments in the alternative protein and sustainable food industry. This week, Future Food Quick Bites covers Upside Foods' tasting event at a taqueria, Japan Airlines' sweet protein…
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Green Business

Days After Settling Impossible Foods Lawsuit, Hemami Maker Motif FoodWorks is Shutting Down

Anay Mridul Sep 9, 2024
Motif FoodWorks, the Boston-based startup known for its Hemami ingredient for meat analogues, is shutting down, days after it settled a long-running IP dispute with Impossible Foods. Last week, Motif FoodWorks announced it had sold off…
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Alt Protein

Impossible Foods Takes Motif Foodworks’ Heme Business in IP Lawsuit Settlement

Anay Mridul Sep 6, 2024
Impossible Foods has settled its patent infringement dispute with Motif Foodworks, taking over the latter's heme business. Plant-based meat maker Impossible Foods and food tech company Motif Foodworks, a spinoff of Boston-based Ginkgo…
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Alt Protein

Quality Meats: Impossible Foods Opens Pop-Up Restaurant in Chicago, Featuring Oatly Ice Cream

Anay Mridul Aug 12, 2024
Building on its impressive foodservice record, Impossible Foods will open its first pop-up restaurant in Chicago, showcasing its plant-based meat products across a range of dishes. Impossible Foods is opening a new pop-up restaurant in…
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Alt Protein

Impossible Foods Closer to EU Approval After Vegan Burger Clears Safety Assessment

Anay Mridul Aug 1, 2024
The Impossible Burger is now a step closer to appearing on EU shelves after the company's heme ingredient was ruled safe for consumption by the bloc's regulatory body. Californian plant-based meat giant Impossible Foods has passed the…
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Alt Protein

This Competitive Hot Dog Eater Endorsed Impossible Foods – Now He’s Kicked Out of Nathan’s Famous Contest

Anay Mridul Jun 12, 2024
Competitive eater Joey Chestnut has been banned from participating in this year's hot dog eating contest by Nathan's Famous over a commercial deal with plant-based meat maker Impossible Foods. Joey Chestnut, who has won 16 of the last…
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Alt Protein

Analysing Impossible Foods CEO’s Bloomberg Interview, and What It Implies for Plant-Based Meat

Anay Mridul May 17, 2024
Impossible Foods CEO Peter McGuinness sat down with Bloomberg Television to talk about the struggles of plant-based meat, consumer preferences, and a potential IPO. The plant-based meat category was launched incorrectly, there are too…
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Alt Protein

Impossible Foods Debuts First Marketing Campaign Since Rebrand at Met Gala

Anay Mridul May 7, 2024
Geared towards meat-eaters, Impossible Foods' first ad campaign since its rebrand is all about flavour and health – the two things Americans care most about in their food. A hot-dog-eating contest, lusting over nuggets, and an overly…
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Funding News

Impossible Foods Weighs Up ‘Liquidity Event’, Including Possible IPO or Sale in 2-3 Years

Anay Mridul Apr 30, 2024
Impossible Foods is considering a "liquidity event" that could see the plant-based meat giant raise more capital, go public or even be sold to another company in the next few years. As plant-based meat fights back after a difficult…
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We INFORM. We INSPIRE. We EMPOWER. Founded by serial entrepreneur Sonalie Figueiras in 2011, Green Queen is a multi-channel digital news platform and a trusted global impact media brand. Our award-winning reporting reaches millions of readers globally. Green Queen is the world’s leading food and climate media with a focus on future food innovation and food system decarbonization, one of the most important consumer products and investment opportunities of our time. Our coverage includes breaking news and product launches, in-depth research and industry insights, and exclusive interviews with entrepreneurs and key ecosystem players from every continent.

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