There’s been an enormous surge in interest around plant-based eating in recent years, and social media trends can be a huge tell-tale for consumer demand. Google Trends, for instance, recorded an all-time high for vegan search terms in 2020, doubling the level logged just five years ago. While Google is still the leading global search engine, one social media platform – TikTok – has taken the world by storm with its 1 billion monthly users.
So we were wondering, what are the most popular vegan foods trending on TikTok, raking up literally billions of views worldwide? Data collected by plant-based startup Chewsy found that videos on TikTok with the hashtag “#vegan” have been watched an astonishing 8.1 billion times, and ranked the ten most popular vegan foods garnering the most views of all.
1. Vegan cheese – 20.1 million views
Did you know: Plant-based cheese is currently a US$2.7 billion global market, and is set to double to over US$4.5 billion by 2025.
2. Vegan chicken – 16.6 million views
Did you know: Atlas Monroe, a Black woman-founded startup in Los Angeles, is about to become the world’s largest plant-based fried chicken maker.
3. Vegan ice cream – 13.3 million
Did you know: Vegan gelato brand Sacred Serve is the first startup to launch 100% plastic-free and recyclable ice cream cartons.
4. Vegan smoothies – 12.9 million
Did you know: Summer is just round the corner and we’re in love with these four delicious super-cooling plant-based smoothie recipes.
5. Vegan cookies – 10.6 million
Did you know: There are now vegan-friendly cookies popping up all over town in Hong Kong, from matcha to choc-chip – you can check them out here.
6. Vegan pasta – 9.6 million
Did you know: Californian food tech Prime Roots recently launched a 100% plant-based line of ravioli, filled with koji-based bacon, chicken, lobster and more.
7. Vegan burger – 8.6 million
Did you know: Beyond Meat has just released a new version of their famous Beyond Burger, which contains 35% less fat and fewer calories.
8. Vegan tacos – 8.5 million
Did you know: Taco Bell is testing a brand new meatless taco made with their new chickpea and pea-based protein.
9. Vegan cake – 7.8 million
Did you know: Plant-based baking isn’t as hard as you think – you can easily substitute eggs for these six natural vegan ingredients.
10. Vegan milk – 7.4 million
Did you know: Swedish oat milk giant Oatly is about to launch its IPO on the U.S. stock market and could be seeking a US$10 billion valuation.
Lead image courtesy of Tofurky.