170 restaurant outlets in Hong Kong and the city’s supermarket giant ParknShop will be expanding their plant-based offerings with Impossible Foods as part of Earth Month this April. Marking the second campaign launched by the Silicon Valley food tech in Hong Kong, participation from food businesses rose by 70%, in a strong show of the demand from increasingly flexitarian and plant-forward diners in the city.
Joining Impossible Foods’ second Earth Month campaign in Hong Kong are around 170 restaurants from over 60 dining brands, marking a 70% year-on-year increase as consumers search for plant-based offerings more than ever before.
Running throughout the month of April, participating restaurants will be launching brand new meat-free dishes made with Impossible Foods’ plant-based meat alternative, which requires 96% less land, 87% less water and emits 89% fewer greenhouse gases compared to conventional beef.
Supermarket giant ParknShop, who began stocking Impossible Beef last year and has since slashed prices by more than 20%, will also be joining the Earth month campaign, adding a range of ready-to-cook dishes made with Impossible Beef in late March.
Made by Foodful, the re-heatable products retailing affordably from HK$29 to HK$55 (US$3.70 to US$7.00) include local dishes and dim sum classics, including dumplings, lotus root cake, meat buns, tangerine peel meat patties and meat patties with a spicy sauce – all made with Impossible Foods’ meat made from plants.
We are thrilled to see growing awareness of climate change with more and more restaurant brands signing up to participate.Heidi Nam, General Manager, Impossible Foods HK
Impossible Foods says that with many more food businesses on board with its Earth Month campaign this year, the environmental savings will be even more impactful. In 2020, the plant-based Impossible dishes sold last year slashed Hong Kong’s footprint by the equivalent of more than 140,000 square metres of land, 1.75 million litres of water, and nearly 64,000 kilograms of carbon dioxide.
“We are thrilled to see growing awareness of climate change with more and more restaurant brands signing up to participate,” said Heidi Nam, general manager at Impossible Foods Hong Kong.
“This shows that there is better understanding around the benefits of plant-based meat – for the planet and for consumers.”
“As a planet-first company, we are proud to continue to showcase the significant environmental impact Hong Kongers can make with their diet: in restaurants and at home. Together, we can all help turn back the clock on climate change,” Nam added.
Among some of the limited-edition dishes that diners can expect in April include plant-based burgers Barcelona and Mad Max from The Butcher Club’s new delivery-only online concept The Veggie Club, an Impossible Mince Pie from The Tea Academics and Impossible Paella at OM Tapas.
As a planet-first company, we are proud to continue to showcase the significant environmental impact Hong Kongers can make with their diet.Heidi Nam, General Manager, Impossible Foods HK
There will also be Minced Impossible Meat with Sweet Basil and Hot Chillies at Greyhound Café, as well as two new Impossible Hamburg sizzling teppan rice dishes at the iconic food court chain Pepper Lunch.
A number of vegan and vegetarian establishments have also joined in the Earth Month initiative, including 404 Plant, Vego Café, V.W. Vegan Café, Yau Veggie Bistro, OVO Café, YEARS, Soulmate Ramen, My Meat Run Laboratory and 2DP Tea & Veggie, alongside well-known Hong Kong omnivore chains like Beef & Liberty, Cali-Mex, Frites, Brick Lane and many more.
For a full list of restaurants participating in Impossible Foods’ Earth Month campaign, click here.
All images courtesy of Impossible Foods / partner restaurants.