Tim Hortons Launches Two Plant-Based Breakfast Menu Items After Switching To Impossible Foods

3 Mins Read Tim Hortons, Canada’s biggest coffee chain, has unveiled two new plant-based breakfast menu items. The Harvest Breakfast Sandwich and Harvest Breakfast Wrap are both built around a meat-free Impossible Foods sausage patty. Consumers may remember that two years ago, Tim Hortons dropped its initial plant-based meat supplier, Beyond Meat. Beyond’s sausage patties were notoriously removed from […]

Impossible Foods vs Motif Foodworks: Another Lawsuit To Hit The Alt-Protein Industry As Competition Heats Up

3 Mins Read Impossible Foods and Motif Foodworks are the latest plant-based meat manufacturers to be meeting in court. The former has filed a lawsuit accusing Motif of IP infringement, connected to its patented ‘heme’ ingredient. Impossible is seeking damages and injunctive relief. Impossible gained a patent for its heme ingredient in 2020. The soy leghemoglobin additive allows […]

Impossible Foods Allegedly Suing Fitness Firm Over Trademark Dispute

3 Mins Read A fitness and nutrition firm in the US is claiming that Impossible Foods is attempting to “bully us into submission” in a trademark dispute.  Impossible Foods is caught up in another legal case, this time involving US fitness and nutrition firm Impossible X. In a recent statement by Impossible X founder Joel Runyon, whose umbrella […]

Impossible Foods Eyes $7B Valuation, Founder Hints At ‘Inevitable’ IPO

3 Mins Read Impossible Foods is reportedly looking to raise $500 million in a new funding round that would bring its valuation to $7 billion. The reports come as the Silicon Valley food tech’s founder and CEO Pat Brown made clear the firm’s intentions to go public soon, describing an IPO as “inevitable” in a Bloomberg interview.  Impossible […]

Impossible Foods Enters Vegan Chicken Wars With Plant-Based Nuggets

4 Mins Read Impossible Foods is about to launch its plant-based chicken nuggets in the coming months. The news comes on the heels of rival Beyond Meat’s rollout of its new vegan chicken tenders across U.S. restaurants and amid the rising crowd of brands on store shelves selling chicken substitutes.  “Bleeding” plant-based beef maker Impossible Foods is set […]

Plant-Based Kids: Impossible Foods Secures USDA Child Nutrition Label For K-12 Market Entry

4 Mins Read Impossible Foods has announced that it has secured Child Nutrition Labels (CN Labels) from the U.S. Department of Agriculture (USDA), the food crediting statements providing federal meal guidance to schools across the country. The addition of CN Labels to Impossible’s plant-based meat products represents a “milestone for entering the K-12 market” and makes the food […]

Impossible Foods Hires Steve Turner As New CXO

3 Mins Read In a recent announcement, plant-based meat giant Impossible foods hired former creative leader of Apple, Steve Turner as their first Chief Experience Officer(CXO) in an effort to oversee the entire brand experience, help build brand awareness and encourage consumers to switch to a sustainable food system. In his his new role at Impossible Foods, Turner […]

Impossible Foods Signals Australia & New Zealand Market Entry Amid IPO Buzz

3 Mins Read Impossible Foods has is gearing up to enter Australia and New Zealand, posting a job advertisement for a regional role as the plant-based industry in these markets report a record year of sales. The much-anticipated introduction of its famous heme-filled patties in the fast-growing plant-based market in Australasia comes amid talks of its US$10 billion […]

Impossible Foods Reportedly Preparing For IPO With US$10 Billion Valuation

3 Mins Read Plant-based food tech giant Impossible Foods is said to be in discussions for a public listing that could value the company at US$10 billion or more, according to an exclusive Reuters report. The listing is reportedly taking place within the next twelve months through a SPAC merger deal, a popular vehicle for a number of […]

Impossible Foods Tells Meat Lovers ‘We Are Meat’ In Mass-Market Campaign

3 Mins Read Plant-based meat giant Impossible Foods has launched its first-ever mainstream advertising campaign targeting mass consumers. The “We Are Meat” advert features its iconic bleeding heme-filled beef Impossible Burger, claiming that its patty is meat crafted from only plants is made for meat lovers. Debuted on Tuesday (April 6), the brand new “We Are Meat” commercial […]