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Irina Gerry

A purpose-driven entrepreneur and marketing leader, Irina Gerry is on a mission to transform the food system and drive widespread adoption of sustainable ways to feed the world. She is a CMO at Change Foods, a precision fermentation food tech company, creating animal-free dairy products. Irina has over a decade of experience in consumer marketing space with global giants, P&G and Danone, as well as business strategy and operations with Deloitte. Irina holds an MBA from Harvard Business School.

For the Love of Meat: Are Plant-Based Burgers Overhyped?

6 Mins Read Notes From the Frontlines of the Sustainable Food Movement – a new opinion column by Irina Gerry Critics say plant-based burgers aren’t a health food and are a false solution in the fight to reduce food emissions. Are they right? Plant-based meat has become the subject of increasingly intense debate. On one hand, plant-based burgers […]

There Is No Such Thing As Sustainable Dairy

8 Mins Read Notes From the Frontlines of the Sustainable Food Movement – a new opinion column by Irina Gerry Images of happy cows on pasture hide the ugly truth the dairy industry doesn’t want you to know: dairy production can never be sustainable. Many of us grew up believing a glass of milk is wholesome and nutritious, […]

There is No Such Thing as Low Carbon Beef

5 Mins Read Notes From the Frontlines of the Sustainable Food Movement – a new opinion column by Irina Gerry There has been a lot of chatter lately about “Low Carbon Beef”, but does the climate math hold up? The United States Department of Agriculture (USDA) recently approved Low Carbon Beef label, which can now be placed on […]

Paint it Green: Meat & Dairy’s Top Greenwashing Tactics, Exposed

6 Mins Read Notes From the Frontlines of the Sustainable Food Movement – a new opinion column by Irina Gerry If cows were a country, they would compete with the United States for the title of the world’s second-highest emitter. Cows alone produce 5 gigatons of CO2e. The United States emits 5.2 gigatons of CO2e, including its massive […]

The World’s Largest Beef Company Is Breaking Up With Plant-Based Meat. Is It The End of The Category, Or Something Else Entirely?

4 Mins Read Notes From the Frontlines of the Sustainable Food Movement – a new opinion column by Irina Gerry The world’s largest meat company, JBS, has exited its plant-based business in the US. Is this a bad sign for plant-based meat? On Saturday, news broke out that JBS was axing its U.S. plant-based business, Planterra Foods, maker […]