Hong Kong-based environmental nonprofit EcoDrive has teamed up with Pinkfong, the South Korean children’s entertainment brand most famous for its song “Baby Shark”, to release a new video featuring the iconic shark cartoon to raise awareness about plastic pollution. The learn-from-home campaign seeks to educate the younger generation about the impact that single-use plastics are having on the environment and marine life.
Joining forces to create a brand new Baby Shark animation posted on the same YouTube channel behind the most-watched video ever on the platform’s history, EcoDrive Hong Kong and Pinkfong are hoping to spread the message to younger viewers about the need to act on the world’s mounting plastic crisis.
The new “No Single-Use Plastic” Baby Shark video features the iconic cartoon Baby Shark and his friends to educate children and their parents about what they can do to help reduce their plastic footprint and the impact that disposables are having on the environment and animals. This educational animation is available online for free, providing an extra resource for parents and teachers as virtual learning arrangements continue amidst the pandemic.
Hong Kong alone dumps more than 2,000 tonnes of plastic waste every single day, with single-use items such as bottles, straws, bags and packaging accounting for much of the figure. Globally, plastic waste has become so severe that even if we significantly reduced plastic use by 80%, we would still be looking at 710 million tonnes of plastic waste left littering oceans and landfills by 2040.
The coronavirus pandemic has only exacerbated the plastic crisis and its impacts, ranging from fuelling high-emissions petroleum-based production to suffocating sea life, making it more vital now than ever before to reduce our plastic consumption as much as possible. Top scientists and experts have already reiterated that reusable items do not pose a higher risk of transmission and are perfectly safe for use during the crisis.
In the video, children will be taught about the various types of single-use plastics that are currently harming animals and the habitats they live in. Three key actions are then presented to viewers: refuse, reduce and reuse, and rethink the way we use and dispose of plastics.
“By enlisting the voices of Baby Shark’s ocean friends, we hope that children will have greater compassion, knowledge and be more motivated to care for their environment,” said EcoDrive and Pinkfong in a statement.
“Children’s voices are powerful and we hope that, by educating them, they can influence their parents and friends around them.”
All images courtesy of Pinkfong / EcoDrive.