Burger King Singapore has joined the plant-based Whopper trend, introducing the new meatless option to its menus islandwide in partnership with The Vegetarian Butcher. It comes after the chain received “many requests from local fans” to introduce the plant-based Whopper to Singapore, having seen the roll-out of the product in a number of other countries this year.
Burger King Singapore has finally added the plant-based Whopper to its menu, available to diners from Tuesday (June 22) onwards. Landing in all 50 restaurant locations islandwide and sold for SG$6.90 (US$5.13), the new plant-based burger will be made from Unilever-owned The Vegetarian Butcher’s soy-based patties.
They will contain all the toppings found in the regular Whopper, including lettuce, tomatoes, pickles, onions, ketchup and conventional egg-based mayonnaise — making the option vegetarian but not vegan-friendly. The plant-based patties will also be cooked on the same broilers as animal-based burger patties.
Singaporeans have been ‘waiting for it to arrive’
Commenting on the launch, Irene Tay, marketing director of Burger King Singapore said that it comes in response to local residents’ demand for a plant-based option.
“We are very excited to finally bring the plant-based Whopper to Singapore. We received many requests from local fans who have been waiting for it to arrive at our restaurants, especially after they’ve seen the plant-based Whopper in other countries.”
The famous burger chain added that the new meatless option will appeal to the growing numbers of flexitarian consumers. A recent global Euromonitor poll found that as many as 4 in 10 shoppers now consider themselves flexitarians.
“Flexitarians [are] looking for plant-based meat options…as well as diners looking to reduce animal meat consumption,” said Burger King Singapore in a press statement.
We received many requests from local fans who have been waiting for it to arrive at our restaurants, especially after they’ve seen the plant-based Whopper in other countries.Irene Tay, Marketing Director, Burger King Singapore
Global collaborations with The Vegetarian Butcher
Burger King Singapore has chosen to work with The Vegetarian Butcher, the legacy meat-free brand that Unilever acquired in 2018. As part of Unilever’s push to grow its annual plant-based sales to €1 billion (US$1.19 billion), the conglomerate has been rapidly expanding partnerships with Burger King in a number of markets.
“We’ve worked very closely with the Burger King team to develop the plant-based Whopper patty and to nail the iconic flame-grilled taste and experience to make sure we give diners in Singapore the chance to try the tastiest plant-based burger in town – all while being kind to the environment,” said Didier Chanove, head of marketing at Unilever Food Solutions and the Asia business development lead for The Vegetarian Butcher.
Other countries where Burger King has partnered with the brand include Indonesia, China and across Europe. Notably in the U.K., Burger King’s new plant-based menu items supplied by The Vegetarian Butcher have been certified vegan. Most recently, the chain opened an entirely vegan branch in Cologne, Germany, also collaborating with The Vegetarian Butcher who supplied its plant-based beef patties and chicken nuggets.
In other Burger King markets, the QSR giant has worked with Australian startup v2food, who supplies the meatless Whopper patties in South Korea, Japan, the Philippines and the latest to join is Thailand.
Lead image courtesy of Burger King Singapore.