Mondelez has just revealed that it is now planning to develop a vegan version of Cadbury’s iconic chocolate bar Dairy Milk. While stories about Cadbury launching various vegan products had been circulating since last year, the brand’s owner Mondelez recently confirmed that they are indeed hoping to recreate a 100% plant-based Dairy Milk chocolate bar.
Ever since it was reported that Cadbury had been surveying customers about potential vegan versions of its popular products last year, stories have been circulating about a new vegan Cadbury product in the pipeline. Now, the owners of the iconic confectionary brand Mondelez, have just confirmed that it is now planning to develop a 100% dairy-free and vegan-friendly Cadbury Dairy Milk chocolate bar.
“We’re always listening to our customers so we can develop and provide people with greater choice. This includes looking at a plant-based Cadbury Dairy Milk bar,” said a Mondelez spokesperson.
While the company has yet to reveal any date for the launch, they say that works are already underway to create a replica that “retains the texture and taste that our consumers love.” It is also unclear whether the vegan version of the chocolate bar will still be named Dairy Milk.
For the second-largest confectionery brand in the world to develop a vegan-friendly version of its most popular chocolate bar sends a strong signal that major food producers are feeling the pressure from consumer demand for more plant-based offerings. The company currently offers a limited range of vegan-friendly items, such as its dairy-free Freddo drinking chocolate and Bournville dark chocolate buttons.
Shifting consumer tastes for vegan food has prompted a number of FMCG manufacturers to take heed. Swiss multinational F&B giant Nestlé, the largest food company in the world, has just revealed their plans to ramp up their vegan and vegetarian innovation across every product category, from frozen ready-meals to meat substitutes.
Other major companies have partnered with plant-based food techs to add vegan dishes to their menus, such as Burger King’s launch of an Impossible burger and Taco Bell in China debuting an Omnipork taco.
Accompanying the interest for more plant-based options is consumer demand for sustainable products, which has already led to moves from Cadbury. Earlier this month, the brand began trialling its new 100% plastic-free paper packaging for its Cadbury Energy chocolate bars, which contains no foil lining and is completely recyclable. Awareness about plastic pollution has also brought about Nestlé’s move to use recyclable paper packaging for their KitKats in Japan, which comes with instructions to fold origami cranes.
Lead image courtesy of Pexels / Cadbury’s / Green Queen Media.