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Get the latest China food tech, alt protein & sustainability headlines and breaking news from Green Queen, Asia’s award-winning impact media platform.

Impossible Pork is Here: Global Launch for Vegan Meat Giant

5 Mins Read Impossible Foods has announced that it is launching its plant-based Impossible Pork product globally. After its initial debut in New York at famed Chef David Chang’s Momofuku bar in New York, Impossible Pork is set to roll out across restaurants in Hong Kong and in the city’s largest supermarket chain ParknShop in October, before landing […]

GHGs From Meat Production Are Double Those From Plant-Based Foods, Study Finds

4 Mins Read Global greenhouse gas emissions from from animal-based foods such as beef and dairy are twice as high as those of plant-based foods, according to a new study published this week on Nature Food. The entire food production system, which includes crop cultivation, livestock production, irrigation, the use of fertilizers and pesticides, and transporting food, produces […]

90% of Chinese Shoppers Prefer Animal-Free Leather: Survey

4 Mins Read Shoppers in China are turning away from traditional leather and are instead eyeing novel “next-gen” animal-free leather alternatives. In a new consumer poll, 90% of urban Chinese consumers said they prefer leather alternatives over their conventional counterparts, an indication of the lucrative business opportunities that lie ahead for material innovators in the world’s fastest-growing major […]

LIVEKINDLY Collective Launches New Vegan Food Brands Created For Chinese Consumers

4 Mins Read Plant-based group LIVEKINDLY Collective unveiled two new flagship brands, Giggling Pig 咯咭藸 [Ge Ji Zhu] and Happy Chicken 哈皮鸡 [Ha Pi Ji] in China. The brands have been specially created for Chinese consumers by Chinese food experts. This marks the first time the group has developed brands developed in-house. Plant-based trend growing in China Founded […]

Data Centres & 5G: China’s Digital Emissions Set To Increase 289% By 2035, Report Reveals

4 Mins Read According to a new report by non-governmental environmental organization Greenpeace East Asia, the electricity consumption from China’s digital sector, which includes data centres and 5G base stations, is set to soar by a predicted 289% between 2020 and 2035, despite the country’s commitment to achieving carbon neutrality. The report draws attention to the carbon emissions from […]

Adapting To Local Cuisine Key For Plant-Based Success In China, New Report Says

4 Mins Read There’s a huge opportunity to be made in China, the world’s most populous country, whose consumers are increasingly keen on healthier, safer and more sustainable alternative proteins. But for plant-based producers to succeed in the Chinese market and tap mainstream consumers, it will be critical to adapt their products to integrate with local tastes and […]

A*STAR & Pinduoduo Announce First Asia-Based Research On Human Health Impact Of Plant-Based Protein

4 Mins Read A new research collaboration has formed between Chinese agri-food tech firm Pinduoduo and the Singapore Institute of Food and Biotechnology Innovation (SIFBI), part of the government’s Agency for Science, Technology and Research (A*STAR). The joint study will focus specifically on the impact of novel plant-based meat on human health with quantifiable data comparing the nutritional […]

Plant-Based Startup Hero Protein Brings On Former McDonald’s CMO As New Chief To Accelerate China Growth

3 Mins Read Shanghai-based food tech Hero Protein has announced Vicky Lee, former CMO of McDonald’s Taiwan, as its new CEO as the young startup looks to accelerate its growth in China. The company, which launched its products in January this year, also announced a rebranding of its Chinese name to 植物家, meaning “plant-based pioneer”.  Hero Protein has […]

Shanghai Startup YouKuai Closes US$7.3M Series A To Expand Zrou Plant-Based Pork Brand

3 Mins Read YouKuai Group International, the Chinese plant-based company behind the pork analogue Zrou, has announced today the close of a US$7.3 million Series A funding round led by Singaporean investment firm TRIREC. Proceeds from the fundraise will go towards expanding partnerships with foodservice players across China to bolster Zrou’s “loyal fanbase” as the alternative proteins continue […]