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Get the latest China food tech, alt protein & sustainability headlines and breaking news from Green Queen, Asia’s award-winning impact media platform.

Plant-Based Startup Hero Protein Brings On Former McDonald’s CMO As New Chief To Accelerate China Growth

3 Mins Read Shanghai-based food tech Hero Protein has announced Vicky Lee, former CMO of McDonald’s Taiwan, as its new CEO as the young startup looks to accelerate its growth in China. The company, which launched its products in January this year, also announced a rebranding of its Chinese name to 植物家, meaning “plant-based pioneer”.  Hero Protein has […]

Shanghai Startup YouKuai Closes US$7.3M Series A To Expand Zrou Plant-Based Pork Brand

3 Mins Read YouKuai Group International, the Chinese plant-based company behind the pork analogue Zrou, has announced today the close of a US$7.3 million Series A funding round led by Singaporean investment firm TRIREC. Proceeds from the fundraise will go towards expanding partnerships with foodservice players across China to bolster Zrou’s “loyal fanbase” as the alternative proteins continue […]

China Adopts Food Waste Law & Bans Binge Eating Videos To Foster ‘Resource-Conserving’ Society

3 Mins Read China has enacted new legislation to combat food waste, banning online binge-eating videos and fines for diners who leave behind excessive uneaten food at restaurants. According to Chinese state media, the new policy is aimed at fostering a “resource-conserving” society. It comes as countries around the world are collectively ramping up efforts to tackle the […]

China, India, Philippines Among Top Asian Countries To Record Sharpest Decline Of Refillables, Report Finds

4 Mins Read According to a new report by international non-profit Reloop, that was released in a media briefing together with Changing Markets Foundation and the #breakfreefromplastic movement, single-use beverage containers have been replacing refillables rapidly across the world leading to a tremendous increase in waste and pollution. The report, titled ‘What We Waste’, analyzes data from over […]

Yeyo: Marvelous Foods Unveils China’s First Plant-Based Coconut Yogurt Store On Tmall

3 Mins Read Following their successful seed round led by from U.S.- Asian early-stage capital fund Lever VC, alt dairy company Marvelous Foods has debuted its product at commercial scale, unveiling mainland China’s first plant-based coconut yogurt store on the country’s leading e-commerce platform, Tmall. Beijing-based Marvelous Foods recently launched its flagship store on Tmall with its signature offering: […]

The Vegetarian Butcher Launches Plant-Based Meat Products For Foodservice In China

4 Mins Read The Vegetarian Butcher has rolled out six new plant-based meat alternative products for foodservice businesses in China, after the brand landed in the country for the first time in December. The new products will be available for chefs across the country to “get cooking with our new meat” as flexitarianism and plant-based eating becomes increasingly […]

Eat Just Debuts Plant-Based Egg Jianbing With Street Vendors Across Shanghai

4 Mins Read Eat Just is rolling out a new Shanghai guide showcasing street vendors across the city who are serving 100% vegan versions of jianbing, the most popular street-style breakfast foods in China, made with the food tech’s famous plant-based JUST Egg. It marks the second campaign launched by the startup’s Future Food Studio in Shanghai, the […]

China Establishes Its First Voluntary Standard For Plant-Based Meat Products

4 Mins Read An industry group in China has established a voluntary standard for plant-based meat products, marking a first for the country. Issued by the government-affiliated Chinese Institute of Food Science and Technology (CIFST), the standard outlines definitions and guidelines regarding labelling, packaging and storage of plant-based meats in yet another step forward for the growth and […]

Chinese Agri-Food Tech Companies Raised US$6 Billion In 2020, New Data Shows

4 Mins Read Chinese agri-food tech companies collectively bagged US$6 billion in 2020, representing a 66% increase from the year before, new statistics show. It comes as total private equity and wider venture capital funding across all industries in China dropped by more than half, signalling the bullish investment sentiment for the agri-food sector amid the growing pandemic-driven […]

Alt Protein Startup HaoFood Partners With Restaurants Across Shanghai To Launch Its Peanut-Based Chicken

3 Mins Read Female-led food-tech startup HaoFood, which develops peanut-based meats, has recently partnered with five restaurants in Shanghai to offer Chinese consumers a new plant-based experience that will feature authentic dishes from cultures around the world. Founded last year, the Shanghai-based HaoFood is among the world’s first brands to develop meat alternatives using peanuts, unlike other companies […]

Beyond Meat: Plant-Based Meat Giant Opens First-Ever Foreign Production Facility In China

3 Mins Read Food tech giant Beyond Meat recently opened a production facility in China located in the Jiaxing Economic & Technological Development Zone (JXEDZ) near Shanghai in an effort to increase production of its plant-based meat products, especially Beyond Pork, and focus on improving costs and bringing sustainability into its operations. Back in September of last year, California-headquartered […]

Global Green Energy Transition: China To Ramp Up Local Demand & Supply Of Renewables, Says Credit Suisse

5 Mins Read Recently published analysis by financial services provider Credit Suisse shows that China will have several opportunities that will help the country accelerate its local demand and supply of renewable energy sources in order to eventually achieving its net-zero carbon emissions goal by 2060 and end dependency on foreign manufacturing. During the 24th Credit Suisse Asian […]

Iconic Sauce Brand Lee Kum Kee Leads Fermented Food Industry With LEED Platinum Certification

4 Mins Read Hong Kong-headquartered food corporation Lee Kum Kee has announced that its Guangdong-based production site has received the LEED Platinum certification, making it the first in the global fermented food industry to have earned the achievement. Equipped with a solar photovoltaic power generation system, geothermal heat pumps, a wetland park and wastewater treatment facilities, the manufacturing […]

Unilever X Alibaba: Duo Debuts Closed Loop Recycling System In China To Tackle Plastic Waste

4 Mins Read Unilever has joined forces with Alibaba Group to develop an AI-powered recycling system that will identify and sort plastic packaging in an effort to make China a waste-free country. British-Dutch multinational consumer goods giant Unilever partnered with Chinese multinational tech company Alibaba Group to launch the ‘Waste Free World’ Initiative, a first of its kind technology-driven […]

Food Safety & Nutrition Top Motivators For Chinese Consumers To Adopt Cell-Based Meat, Study Finds

3 Mins Read Food safety concerns and nutrition will be the key drivers Chinese consumers to adopt cell-based products, a new consumer attitudes survey finds. Ethical and environmental advantages of cultured meats, on the other hand, fare lower on the list of priorities. The research sheds light on the potential marketing strategies that would be effective for alternative […]