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Consumer Trends & Insights

Climate Change & Alt Protein Consumer Trends and insights from our award- winning impact & sustainability media platform.

Over 70% of Consumers Want Animal-Free Dairy Cheese, Study Shows

5 Mins Read More than 7 in 10 consumers are willing to try and buy novel animal-free cheese products, a new consumer acceptance study has found. These products are made from precision fermentation, which allows the replication of real dairy proteins without needing cows—enabling the sustainable and ethical development of cheese products that taste, look and feel exactly […]

Cell-Based Meat Market To Reach $25 Billion By 2030, Says McKinsey Report

6 Mins Read Cultivated meat could balloon to a US$25 billion global industry by the end of the decade, predicts a new report by analysts at McKinsey & Co. The report estimates the trajectory that the cell-based protein industry will take in the next few years and outlines the key cost, regulatory and consumer acceptance hurdles that players […]

Whole Foods Plant-Based Trend Predictions: Nut-Based Cheese Spreads & Seafood Alternatives Take Over

3 Mins Read Natural and organic foods retailer Whole Foods Market, known for its yearly trend lists, has revealed its first-ever exclusively plant-based predictions with nut-based cheese alternatives, fish substitutes made from banana blossoms and cashew dips topping the list. Certified organic national grocer Whole Foods, which helped launch the conscious eating movement in the United States and […]

Global Food System Carbon Footprint Will Worsen, Transition To ‘Plant-Based Food Inevitable’ Says Credit Suisse Report

5 Mins Read In a new report on the investment case for a sustainable food system, analysts say that the plant-based food transition is “inevitable” and will bring about new opportunities for investors and businesses across the food supply chain. Released by the Credit Suisse Research Institute (CSRI), the report also identified the wider alternative protein industry, sustainable […]

Why Impossible & Oatly Chose A ‘Gastronomy First’ Go-To-Market Strategy: 4 Things You Need To Know

6 Mins Read Impossible Foods and Oatly represent perhaps the most successful food techs in the alternative protein space, with their iconic branding recognised by even mainstream meat-eating consumers. So what’s in the secret sauce?  According to a new white paper published by the food startup innovation hub NX-Food, a subsidiary of multinational wholesale major Metro AG, the […]