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Trends

Over Half Of Vegans Refuse To Date Meat Eaters, New Survey Finds

4 Mins Read According to a survey by Veggly, a global dating app for vegans and vegetarians, over half of vegan daters the company surveyed refuse to date meat-eaters. The poll, which surveyed over 7,400 people from across the globe, also revealed that one in eight vegan daters would refuse to date a vegetarian. In a recent poll […]

Over Half Of Young U.S. Consumers Are Now Flexitarians, According To New Study

4 Mins Read In a recent study conducted by One Poll, more than half of Americans between the years of 24-29 described themselves as flexitarians, those who prefer to consume less meat, while not necessarily eliminating it from their diet completely. To understand more about diets and the eating habits of Americans, around 2,000 young Americans between the […]

KFC Singapore Launches Meat-Free ‘Zero Chicken Burger’ At Over 80 Locations

3 Mins Read KFC Singapore has announced that it has debuted its first-ever meat-free alternative product called Zero Chicken Burger. It will be available for consumers at all KFC Singapore restaurants except the outlets at Singapore Polytechnic and Singapore Zoo.  Claiming to have a similar taste to that of chicken, the poultry-free Zero Chicken Burger showcases a mycoprotein […]

Top 10 Sustainability Trends: Our 2021 Eco Wellness Predictions

12 Mins Read It’s that time of the year again, a new dawn, or in 2021’s case, a better dawn, because hey, what can be worse than 2020? New year = new set of Green Queen trend predictions (proud to share that we still haven’t been wrong yet). This year, for the first time, we have two separate […]

Top 13 Alt Protein Trends: Our 2021 Industry Predictions

11 Mins Read 2020 was a challenging and unexpected year, and most of the world was brought to its knees by the Covid-19 pandemic. It’s been almost 12 months of bad, sad news and traumatic moments. But for the alt protein industry, 2020 has been an incredible year! While the pandemic made life far more difficult for billions, […]

Sizzling Scene: 6 Ways The Filipino Plant-Based Scene Is Heating Up

4 Mins Read As the plant-based wave continues to sweep across Asia, going mainstream in everywhere from South Korea to Thailand and Japan, the Philippines is no exception to the trend. While Filipino cuisine is often described as a meat-filled melange of sweet, salty, spicy and sour flavours (hello adobo) not to mention meat-heavy (ahem, lechon), the country’s […]

Gen Zs & Millennials Are Leading Alternative Protein Consumption, Data Shows

3 Mins Read New data is showing that the main market for alternative meat products are younger consumers, who are citing health, animal welfare and sustainability as the key reasons why they’re turning their backs on conventional meat. These findings confirm the major shift in consumer trends led by the younger generation of shoppers, who are poised to […]

The Ultimate Plant-Based Watch Guide – Our 20 Picks For Vegan Friendly Time

8 Mins Read Living a vegan lifestyle is getting easier day by day as consumers are getting more environmentally conscious, which further motivates brands and makers to create more eco-friendly products. Watches have been a space without much innovation on the planet-forward side in the past, but all that has changed as a new generation of watchmakers rises […]

Forget Your CV: Lucy Dearing Got Her Dream Vegan Job By Doing THIS

3 Mins Read Recessions, pandemics, robots taking over…Getting a job these days is not easy. Not to mention that millennials wants jobs with purpose and zillennials (AKA Gen Z) want to save the world with their career. And if you are vegan, it’s even more of a challenge. Vegan companies are few and far between compared to omni […]

Global Mental Wellness Economy Now Worth US$120 Billion, New Report Finds

4 Mins Read New research has found that the global mental wellness economy has ballooned to a market worth more than US$120 billion, driven by growing consumer spending in four main segments including sleep, brain-boosting nutraceuticals, self-improvement and meditation. Describing the mental wellness sector as the new “industry bubble”, the report says that there has never been a […]

Ocean Fish Stocks To Plummet As People Quit Meat & Choose Seafood Instead

3 Mins Read As more people begin to lower their meat consumption, many are choosing to eat fish instead – a trend that will alarmingly speed up the rate at which our oceans will be completely depleted. Current projections say that the world’s stocks of fish will collapse by 2050, making food solutions such as alternative proteins even […]

Plant-Based Beef Market To Hit US$16 Billion By 2030

3 Mins Read The plant-based beef segment alone could grow to over US$16 billion by 2030, new research says, citing shifting consumer habits in younger generations and the flexitarian trend as the primary factors. It also highlights the rising awareness of livestock diseases as a major reason prompting mass consumers to turn to plant-based beef alternatives, with burger […]

Europe: Over 20% Now Flexitarian & Number Of Vegans Doubles, According To New Study

3 Mins Read Further evidence of the unstoppable flexitarian trend and shift towards plant-based eating, a new consumer study in Europe has found that nearly a quarter of the population in the region are now actively reducing their meat intake. Conducted by Berlin-based plant-based supermarket chain Veganz, the new research examined the changing attitudes of over 2,600 shoppers […]