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Consumer Trends & Insights

Climate Change & Alt Protein Consumer Trends and insights from our award- winning impact & sustainability media platform.

“The Data Shows That Consumers Are Committed To Incorporating Plant-Based Meat Into Their Diets,” PBFA’s Julie Emmett Talks Industry Trends

7 Mins Read An interview with PBFA’s Vice President of Marketplace Development about the data from their latest report, the evolution of the US plant-based foods industry and where things are going next. US industry group the Plant Based Foods Association released their annual State of the Marketplace 2022 Summary Report this week, and the results were broadly […]

Climate Doomism Is Bad Storytelling – If We Want To Trigger Action, We Need To Lead With Hope

4 Mins Read Climate doomism, the view that humanity has lost the climate battle, makes us feel helpless and anxious. It also stops us from taking action. By: Anastasia Denisova, Senior Lecturer in Journalism, University of Westminster When news about the climate is published, like the Intergovernmental Panel on Climate Change’s latest report, frightening headlines like “final warning” or “now or never” are […]

What Is The Degrowth Movement And Why Should You Care?

4 Mins Read Have we consumed our way to a climate crisis? Our entire economy is based on growth indicators and well, not all growth is good. That’s the underlying message of the degrowth movement—a term used to encapsulate political, social, and economic actions designed to sustain our existence on the planet.   To some observers, the degrowth […]

Low Waste Life: Confessions Of An Ex-Zero-Waste Jar Activist

8 Mins Read Several years ago, I made the somewhat difficult and hugely inconvenient decision to keep all my waste in a glass jar. I wanted to make as large an environmental impact as possible, and walk the talk about advocating for a greener and healthier planet. This drastic decision came with many unintended consequences, so I’m sharing […]

10 Trends Shaping Eco Travel: Exploration Meets Ethics

5 Mins Read Following covid, travellers are shifting towards ‘planet-first’ destinations and meaningful eco-travel experiences. Globally, aviation accounts for around 2.5 percent of carbon emissions and 1.9 percent of all greenhouse gas emissions, reports In its recent seventh annual Sustainable Travel Report, released late last year, the travel platform looked at data from 30,314 individuals across 32 […]

Cult Snax Leader & Gen Z Seer Andrea Hernández On Brand Building, The Gen Z Paradox & How To Market Sustainability

11 Mins Read Andrea Hernández is the founder of Snaxshot, a platform for emerging food and beverage brands whose newsletter has become a must-read amongst young founders and veteran CPG brand folks alike thanks to her astute observations and just snarky-enough cultural musings. She highlights trends, showcases under-the-radar brands and calls out BS as she sees it. Below […]

Happier People More Likely To Eat Cultivated Meat, Shows New Research

3 Mins Read A new study suggests that there is a positive correlation between consumers’ psychological well-being and their willingness to consume cultivated meat. Researchers at Singapore Management University’s School of Social Sciences and the Lee Kong Chian School of Business surveyed 948 Singaporean adults in June and July 2022 using an online questionnaire with the goal of […]

Carbon Labeling Is Coming For Your Food: Here’s What You Need To Know

6 Mins Read As companies race to net zero goals and consumers demand more transparency about the products they buy, carbon labels will become a necessity, particularly on supermarket shelves. But do they work? And how should they be designed? Here’s what you need to know. Note: in this article, we use ‘carbon labeling’ and ‘carbon labels’ as […]

USDA Foreign Ag Service To US Plant-Based Brands: Export To Germany Where 55% Are Flexitarians

5 Mins Read A new report is encouraging US plant-based brands to export to Germany, describes as the ‘fastest-growing plant-based meat market in Europe’ While the US mainstream media is on a headline rampage against plant-based meat, the US Department of Agriculture’s foreign arm is publishing reports extolling the growth of the plant-based meat sector abroad to encourage […]

The 10 Best Sustainability Podcasts You Need To Listen To Now

4 Mins Read We scoured the airwaves to find the best podcasts out there about environmental issues, all with their own voice and format, some inspiring, some informative, some funny, all important and worthwhile. Are you a podcast fan yet? Or maybe you’re exploring this format for your daily commute but you are not sure where to start? […]

Food Culture Expert Eve Turow-Paul of Food For Climate League: ‘Small Changes To Menu Language Can Dramatically Impact Consumer Choice’

6 Mins Read Green Queen‘s Sonalie Figueiras interviews non-profit founder and food culture expert Eve Turow-Paul about food, climate and how to empower people to change what’s on their plate for a more sustainable future. Author, consultant and food culture expert Eve Turow-Paul is on a mission to reframe the food and climate narrative and empower consumers and […]

A Surge in Corporates Green Job Listings Highlights The Lack Of Global Sustainability Talent

5 Mins Read By Christopher Boone, Professor of Sustainability, Arizona State University and Karen C. Seto, Professor of Geography and Urbanization Science, Yale University To meet today’s global sustainability challenges, the corporate world needs more than a few chief sustainability officers – it needs an army of employees, in all areas of business, thinking about sustainability in their decisions […]

The High Carbon Cost of the Internet

5 Mins Read One of these is the impact of the internet on the environment and how it also contributes to climate change. Most of us spend hours glued to screens and devices, but few of us consider the greenhouse gas emissions toll of this behavior. The internet has become a thoroughly integrated part of our lives that […]

Nearly 40% of Chinese Consumers Are Eating Less Meat, Survey Finds

3 Mins Read A new survey finds nearly 40 percent of Chinese consumers are reducing their meat consumption—a move driven by health benefits, taste, ethics, and a ‘cool factor.’ The new research, led by Good Growth, finds that more than half (60 percent) of a sample of more than 1,200 Chinese consumers have tried plant-based meat, with more […]