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Consumer Trends & Insights

Climate Change & Alt Protein Consumer Trends and insights from our award- winning impact & sustainability media platform.

Consumer Behaviour Deep Dive: Who Is Buying Plant-Based Meat & Why?

7 Mins Read Sales of plant-based meat alternatives have skyrocketed over the past year, as consumers turn their attention to health, nutrition, sustainability and food provenance more than ever before. But who exactly is driving the growth of plant-based meat, and what reasons are most critical in pushing consumers to turn to alternative proteins? Plus, why are these […]

Global Plant-Based Protein Market Now Worth US$10.3 Billion, Says New Report

3 Mins Read The plant-based protein market is now worth US$10.3 billion, says a new report. Analysts cited the rising demand for protein alternatives within the food industry, particularly for pea-based protein sources, as key factors underpinning the value of the market. Driven by shifting consumer trends in high-growth markets in Asia-Pacific, the researchers expect the plant-based protein […]

Big Food Giants Lost Out To Small Brands In 2020, New Research Shows

3 Mins Read Big food players have lost market share to smaller brands over 2020, finds a new report released by global data and market analytics company IRI. The ongoing consumer transition prompted a collective loss of more than US$12 billion in sales for large food manufacturers in the U.S., while smaller firms in the country managed to […]

Unilever CEO: Rise Of Plant-Based Food Is An ‘Inexorable’ Trend In ‘Every Single Country’

3 Mins Read Speaking in a recent interview, Unilever CEO Alan Jope revealed the conglomerate’s big plans ahead to tap into the fast-growing plant-based market, as the global appetite shift takes hold around the world. Describing the trend as “inexorable”, Jope outlined the Anglo-Dutch firm’s first steps to ramp up its plant-based sales, starting off by creating vegan-friendly […]

Over Half Of Vegans Refuse To Date Meat Eaters, New Survey Finds

4 Mins Read According to a survey by Veggly, a global dating app for vegans and vegetarians, over half of vegan daters the company surveyed refuse to date meat-eaters. The poll, which surveyed over 7,400 people from across the globe, also revealed that one in eight vegan daters would refuse to date a vegetarian. In a recent poll […]

Over Half Of Young U.S. Consumers Are Now Flexitarians, According To New Study

4 Mins Read In a recent study conducted by One Poll, more than half of Americans between the years of 24-29 described themselves as flexitarians, those who prefer to consume less meat, while not necessarily eliminating it from their diet completely. To understand more about diets and the eating habits of Americans, around 2,000 young Americans between the […]

KFC Singapore Launches Meat-Free ‘Zero Chicken Burger’ At Over 80 Locations

3 Mins Read KFC Singapore has announced that it has debuted its first-ever meat-free alternative product called Zero Chicken Burger. It will be available for consumers at all KFC Singapore restaurants except the outlets at Singapore Polytechnic and Singapore Zoo.  Claiming to have a similar taste to that of chicken, the poultry-free Zero Chicken Burger showcases a mycoprotein […]

Top 10 Sustainability Trends: Our 2021 Eco Wellness Predictions

12 Mins Read It’s that time of the year again, a new dawn, or in 2021’s case, a better dawn, because hey, what can be worse than 2020? New year = new set of Green Queen trend predictions (proud to share that we still haven’t been wrong yet). This year, for the first time, we have two separate […]

Top 13 Alt Protein Trends: Our 2021 Industry Predictions

11 Mins Read 2020 was a challenging and unexpected year, and most of the world was brought to its knees by the Covid-19 pandemic. It’s been almost 12 months of bad, sad news and traumatic moments. But for the alt protein industry, 2020 has been an incredible year! While the pandemic made life far more difficult for billions, […]

Sizzling Scene: 6 Ways The Filipino Plant-Based Scene Is Heating Up

4 Mins Read As the plant-based wave continues to sweep across Asia, going mainstream in everywhere from South Korea to Thailand and Japan, the Philippines is no exception to the trend. While Filipino cuisine is often described as a meat-filled melange of sweet, salty, spicy and sour flavours (hello adobo) not to mention meat-heavy (ahem, lechon), the country’s […]

Gen Zs & Millennials Are Leading Alternative Protein Consumption, Data Shows

3 Mins Read New data is showing that the main market for alternative meat products are younger consumers, who are citing health, animal welfare and sustainability as the key reasons why they’re turning their backs on conventional meat. These findings confirm the major shift in consumer trends led by the younger generation of shoppers, who are poised to […]