Singer, actor, producer & public welfare advocate Wang Leehom has joined Green Monday’s Earth Month campaign 2021, dubbed ‘Diet Change Not Climate Change’, as an official ambassador to promote plant-based cuisines around the world. Apart from this, 1,000 outlets at over 60 restaurants and retailers in Hong Kong have joined Green Monday and will introduce new dishes and promotions as part of the campaign.
Hong Kong-based Green Monday, the Asia region’s leading alternative protein brand, has unveiled its Earth Month 2021 campaign. Since launching on Earth Day back in 2012, the company has been focused on using their social change movement to tackle climate change and food insecurity.
This year’s campaign is focused on changing one’s diet to help reduce the carbon emissions our food choices have on the environment.
Leehom has been an investor in Green Monday since September 2020, he joined the company in a round that also saw director James Cameron, photographer and activist Mary McCartney, daughter of Beatles’ Paul McCartney, and conservationist Susan Rockefeller participate as investors.
Leehom is now the official ambassador to raise awareness about the need and importance of healthy diets in China, Hong Kong and Taiwan as well as across the globe.
In a press release seen by Green Queen, Leehom underlined the ease and simplicity of making the Green Monday pledge: “Sustainability and carbon footprint reduction aren’t as difficult as you might think. Start with practicing green lifestyle, at least one day a week. That alone will reduce the burden to the planet.”
Speaking about OmniPork, the plant-based pork mince product developed by Green Monday, Leehom said that it is an animal meat alternative that is “good for our health, good for the planet.” “Delicious Chinese cuisine that is loved worldwide can now be enjoyed using OmniPork.”
According to a study, experts warn that just ending fossil fuel consumption is not enough to achieve the Paris agreement goals,- the world needs to collectively shift to a plant-based diet if we are to reach the targets. If each individual embraces a flexitarian diet, GHG emissions will reduce by 14%. With a vegan diet shift, the emissions reductions clock in at 22%.
Sustainability and carbon footprint reduction aren’t as difficult as you might think. Start with practicing a green lifestyle, at least one day a week. That alone will reduce the burden to the planetWang Leehom. actor and public welfare advocate
From April 1, 30 Hong Kong restaurants will participate in the ‘Diet Change Not Climate Change’ campaign by introducing new plant-based dishes and promotions with several showcasing leading plant-based ingredients in their dishes, including OmniPork, OmniPork Strip, OmniPork Luncheon, international brands Beyond Meat, Daiya, Unlimeat, Alpha Foods, and plant-based beverage brands Califia Farms.
Highlights include specially curated “Green dishes” or “Green menu” at Crystal Jade La Mian Xiao Long Bao, known for their traditional Shanghai, Beijing and Sichuan cuisines; Tong Kee Bao Dim, a famous local dim sum chain; Ging Sun Ho King of Bun; and Mott 32, a refined Chinese cuisine specialist.
Green Monday’s western cuisine partners include Classified, PUBLIC, The Salted Pig, French restaurant ÔDELICE, and many more and retailers that will be showing their support include 7-Eleven, city’super, Wellcome, Market Place by Jasons and 3hreesixty.
Green Monday recently joined forces with 7-Eleven, the largest convenience chain in Hong Kong, to unveil a new range of ready to eat vegan meals across 700 stores. In the corporate world, the group has been strengthening its presence by partnering with Ernst & Young Chin to encourage the company’s 22,000 employees to adopt plant-based meals to lower their carbon footprint.
Lead image courtesy of Green Monday.