Hong Kong-based Green Monday has just launched its first Singapore branch of Green Common, its plant-based café and grocery store concept. Located in VivoCity, the shop will offer customers a wide range of international plant-based brands and dine-in dishes, including a 100% vegan version of the beloved local dish Hainanese “chicken” rice. It marks Green Monday’s second Green Common storefront launched outside of Hong Kong, the first being its Shanghai branch opened in late December.
Shortly after introducing OmniPork Luncheon to Singapore, the famous 100% plant-based “spam” alternative developed by its OmniFoods food tech arm, Green Monday is now opening its first-ever Green Common storefront in the city-state. Announced today (January 18), the new 3,300-square-foot store in VivoCity will officially welcome customers starting from tomorrow (January 19). Like other Green Common branches around the world, the shop will offer a two-in-one plant-based dining and grocery shop experience.
It marks the first Green Common opened in Southeast Asia and the Green Monday group’s second international location, after its recently opened store in Shanghai, taking the total number of outlets to 11 worldwide.
“Over the years we have seen great interest from Singaporeans looking to have access to more plant-based alternatives. We are so excited to be launching the first Green Common concept in Southeast Asia here, bringing our signature retail and dine-in concepts to the city,” commented David Yeung, founder and CEO of Green Monday.
On the grocery side, Green Common will bring to Singaporeans a number of internationally renowned plant-based brands, including Beyond Meat, Daiya, Eat Just, Heura and its own line of OmniMeat ready-made dishes dubbed OmniEat, as well as its line plant-based pork analogues, including its vegan pork mince, strips and luncheon meat packages. Other brands that will be retailed include Gardein, Alpha Foods, Unlimeat, Bite Society, Moving Mountains, Vegan Robs and Simply Seven.
Singapore residents will also be able to dine-in and enjoy Green Common’s entirely plant-based menu, many of which are 100% vegan-friendly versions of local crave-worthy classics, such as rendang chicken roti or chicken laksa noodles made with Heura’s plant-based substitutes, and even and Hainanese chicken rice that comes with the iconic trio of veganised sauces.
Over the years we have seen great interest from Singaporeans looking to have access to more plant-based alternatives. We are so excited to be launching the first Green Common concept in Southeast Asia here, bringing our signature retail and dine-in concepts to the city.David Yeung, Founder & CEO, Green Monday
Among some of the other cruelty-free dishes on offer at Green Common’s restaurant, which will be helmed by Chef Louie Moong, include Beyond Meat sausage and Moving Mountains pizza topped with Daiya cheese, a plant-based hand-rolled OmniMeat and Beyond Meat meatballs marinara, and a Hong Kong-style french toast topped with maple syrup.
The launch comes shortly after Green Monday introduced its OmniPork Luncheon and Strips pork substitute products to Singapore via a foodservice roll-out across some of the most popular restaurants in the city, including in Accor Group’s hotels, among them the iconic Raffles Hotel, and across all 11 locations operated by local F&B group Collin’s.
The Hong Kong-headquartered plant-based group has been making a series of headlines of late, from its milestone McDonald’s Hong Kong collaboration to its Asia record-breaking US$70 million funding round, in a strong show of the bullish investor sentiment for the rising plant-based trend across the region.
As the coronavirus pandemic continues to shift consumers towards healthier, more sustainable and safer alternatives, a number of other plant-based companies have also made moves in the Singapore market, including legacy meatless brand Quorn’s new dim sum home delivery service and dairy-free milk maker Oatly’s retail launch following its island-wide Starbucks partnership.
Impossible Foods, the food tech behind the famous heme-filled “bleeding” burger patties, also doubled down its presence in Singapore recently, partnering with grocery major FairPrice to sell its Impossible Beef in more than 100 stores, as well as on e-commerce platform RedMart.
Address: Green Common Singapore, VivoCity, 1 HarbourFront Walk, #01-169/170, Singapore 098585. Open Daily: 10.00am – 10.00pm.
All images courtesy of Green Monday.