Food tech company Moving Mountains has launched a vegan fish fillet in what the brand founder says will revolutionise the nation’s most favorite dish, and help bring an end to the fishing industry.
The brand best known for its meaty B12 vegan burgers, Moving Mountains, has launched its second foray into vegan fish with a new filet. The first was plant-based fish fingers.
“The Moving Mountains Fish Fillet is going to revolutionise the nation’s favourite meal: fish and chips,” the company’s founder, Simeon Van der Molen, said in a statement. “380 million portions of fish and chips are eaten every year, but this is impacting the oceans, where there is already a sustainability crisis. Our ground-breaking new product will allow Brits to enjoy this national treasure whilst protecting sea life across the globe.”
Ditch unsustainable fishing practices
The industry affects the size of the fish, their reproduction processes, and the speed at which they achieve maturity. When too many fish are taken out of the oceans, it also affects other vulnerable marine life, such as corals. In addition, bycatch takes the lives of unintended animals, such as dolphins and sea turtles.
Additionally, 50% of all ocean plastic waste is due to the fishing industry.
The soy-based Moving Mountains fish tastes and flakes similar to traditional whitefish, and provides 10g of protein and 4.5g of fibre.
It is free of hormones, antibiotics, and GMOs, and contains no cholesterol. According to the company, it generates fewer GHGs and needs fewer resources to create compared to animal-based meat.
380 million portions of fish and chips are eaten every year, but this is impacting the oceans, where there is already a sustainability crisis. Our ground-breaking new product will allow Brits to enjoy this national treasure whilst protecting sea life across the globeSimeon Van der Molen, founder of Moving Mountains
Free of mercury and microplastics
The Moving Mountains fish is free of mercury, common in ocean-based fish. The company states that another reason to opt for its fish is the absence of microplastics. According to the U.N., there are more than 51 trillion microplastics in the ocean, equivalent to more than 500 times the amount of stars in the Milky Way. These particles are consumed by fish which then land on our table and eventually in our bodies.
The product arrives in 100% recyclable packaging and can be purchased on online grocery retailer Ocado.
Molen added: “Our team have spent years perfecting the Fish Fillet, so it looks and tastes just like the real thing, with all the health benefits too. Our Fish Fillet has 10g of protein and 4.5g of fibre for every 100g. We are thrilled to be launching the product in Ocado so that Brits can enjoy the product nationwide.”
Lead image courtesy of Moving Mountains.