Hong Kong-based Green Monday has announced that it has launched its famous OmniPork Luncheon, the world’s first plant-based version of Spam, and OmniPork Strips to Singapore. It will be available on menus of partnering restaurants and at several major retail locations across the city-state, ahead of Green Monday’s plans to open its first Singapore café and retail concept Green Common in January next year.
In mid-May, Green Monday debuted OmniPork Luncheon to huge fanfare in Hong Kong, and it has since launched in retail and e-commerce platforms across the city to the delight of Spam-loving residents who have longed for a healthier carcinogen-free, sustainable, animal-free version. Now, for the first time, OmniPork Luncheon and Green Monday’s food tech arm OmniFoods’ third new product, OmniPork Strips, will be available in Singapore.
Announced on Thursday (November 19) just a month after its milestone McDonald’s Hong Kong collaboration that came on the heels of its record-breaking US$70 million funding round, Green Monday has brought OmniFoods’ two latest products to Singapore via foodservice in major restaurants including Accor Group’s hotels, among them the iconic Raffles Hotel, and across all 11 locations operated by local F&B group Collin’s.
Our versatile, plant-based meat alternatives are a much kinder option for the planet, as well as for our health.David Yeung, Co-Founder & CEO of Green Monday
The products – known as OmniMeat Luncheon and OmniMeat Strips in the region – will also be retailed in select NTUC FairPrice supermarkets as the new additions alongside OmniFoods’ first mince product that entered the market in 2018. From mid-December onwards, more retailers will be stocking the two vegan pork analogues, including Prime Supermarkets, Sheng Siong Supermarkets and the newly opened Everyday Vegan among others, as well via major online delivery platforms such as RedMart and Hao Mat.
“I am thrilled to bring OmniMeat Luncheon and OmniMeat Strips to the Singaporean market as an option for those seeking a healthier option of their favourite treats,” said David Yeung, co-founder and CEO of Green Monday. “Our studies show that Asians have a great demand for traditional luncheon meat and eat it frequently. Our versatile, plant-based meat alternatives are a much kinder option for the planet, as well as for our health.”
Among some of the many dishes featuring the two new plant-based pork products, which will be on menus for a limited time, include an OmniMeat Luncheon Sando at the Raffles Hotel, OmniMeat Luncheon Sushi at Fairmont Singapore and OmniMeat Luncheon Tagliatelle Aglio e Olio at Stevens’ Winestone. Lasagnas and chef salads made with OmniMeat Luncheon will also be featured across restaurants operated by the Collin’s group.
Green Monday additionally revealed that it will be opening its first-ever Green Common storefront in Singapore in January 2021. It is also the first time that its physical café and retail concept has been launched outside of Hong Kong, where the group has nine locations. It’s only other foreign Green Common store in mainland China operates online via Alibaba’s Tmall Global.
The 3,000-square foot space located at Vivo City will serve as a “one-stop hub” for plant-based products, stocking many of the leading international food tech brands including California’s Beyond Meat, Barcelona-based Heura and U.S.-Canadian Alpha Foods.
I am thrilled to bring OmniMeat Luncheon and OmniMeat Strips to the Singaporean market as an option for those seeking a healthier option of their favourite treats.David Yeung, Co-Founder & CEO of Green Monday
A number of plant-based startups have also expanded their presence in the Singapore market in recent weeks, especially as the coronavirus pandemic continues to shift consumers towards healthier, more sustainable and safer alternatives. Legacy vegan and vegetarian substitute brand Quorn has recently introduced its meatless dim sum home delivery service across the city, while the world’s biggest oat milk maker Oatly has just launched in retail following its island-wide Starbucks partnership.
In October, the famous food tech behind the heme-filled “bleeding” burger patties, Impossible Foods, also announced its retail launch in Singapore, partnering with grocery major FairPrice to sell its Impossible Beef in more than 100 stores, as well as on e-commerce platform RedMart.
All images courtesy of Green Monday.