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In conjunction with World Environment Day, local coffee chain Pacific Coffee has partnered with globally revered oat milk brand, Oatly, to give Hong Kongers sustainable non-dairy alternatives that don’t harm the planet’s resources in the process and will be serving Oatly at more than 70 locations across the city to advocate big taste and little waste.
Rising up the ranks of alternative dairy products, oat milk has quickly ascended to beat out former faves like almond, cashew, or soy and has become the go-to amongst coffee connoisseurs worldwide. With its creamy consistency and rich taste, the Swedish brand was founded in 1993 by science professor Rickard Öste who wanted a substitute to dairy that was both good in taste and to the environment. The absence of dairy, nuts, gluten, soy or GMOs in oats is also an alluring plus to lactose-intolerant folks. Entering the American market in September 2016 by way of specialty coffeeshops where baristas favored its texture and ability to create a steady foam, the jovial and witty brand quickly gained widespread popularity.
In conjunction with World Environment Day, local coffee chain Pacific Coffee has partnered with globally revered oat milk brand, Oatly and will serve their sustainable non-dairy alternatives at more than 70 locations across Hong Kong. Click To Tweet
Widely available in Hong Kong through 73 selected Pacific Coffee locations, customers can upgrade any handcrafted milk-based beverages to oat milk for an additional HKD4. During the month of June for Environmental Month, patrons can also enjoy buy-one-get-one Oatly coffee to share with family and friends to practice sustainable sharing. Pacific Coffee and Oatly will also take to the streets every Saturday in June* to host a blind-taste challenge to offer everyone a chance to enjoy oat coffee.
9 June Pacific Coffee Sugar Street Store: G/F, 2 – 8 Sugar Street, Lok sing Center, Causeway Bay
16 June Pacific Coffee Festival Walk Store: Unit LG2 – 26, Festival Walk, Kowloon Tong
23 June Pacific Coffee Hankow Road Store: Shop C, D, E, G/F, 38 – 40 Hankow Road, Han Hing Mansion, Tsim Sha Tsui
30 June Pacific Coffee Citygate Store: Level 2, Unit 243, 20 Tat Tung Road, Citygate Outlets, Tung Chung
This news comes amid a flourishing time in the global dairy alternative market. The plant-based beverage industry is a USD 9.8 billion market where sales are projected to grow over USD 16 million in this year alone, according to Innova Market Insights. To find out where you can order a non-dairy or non-soy beverages in the city, check out Green Queen’s full list here.
*Please note: event details are subject to change according to onsite and weather conditions. For a list of Pacific Coffee shops serving Oatly, click here.
Images courtesy of Green Queen and Pacific Coffee Hong Kong.
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