Impossible Foods Tells Meat Lovers ‘We Are Meat’ In Mass-Market Campaign

3 Mins Read Plant-based meat giant Impossible Foods has launched its first-ever mainstream advertising campaign targeting mass consumers. The “We Are Meat” advert features its iconic bleeding heme-filled beef Impossible Burger, claiming that its patty is meat crafted from only plants is made for meat lovers. Debuted on Tuesday (April 6), the brand new “We Are Meat” commercial […]

Impossible Foods Slashes Retail Prices In Hong Kong By Over 20%

3 Mins Read Impossible Foods, the maker of the famous plant-based beef alternative, has announced that it is cutting retail prices in Hong Kong grocery stores by more than 20%. The move comes after it lowered prices in the U.S., which marked its third double-digit reduction from the food tech in less than a year, thanks to what […]

Major Win For Impossible Foods As U.N. Climate Leader Christiana Figueres Joins Board

4 Mins Read Renowned climate expert and international diplomat Christiana Figueres, who formerly led the U.N. Paris agreement talks, has joined Impossible Foods as its newest board member. With her decades of experience in climate change policy and sustainable development, Figueres will help guide the food tech on its environmental mission.  Impossible Foods has announced that Christiana Figueres, […]

Impossible Foods CFO David Lee Takes On Indoor Farming In New AppHarvest Role

3 Mins Read David Lee, former chief financial officer at plant-based giant Impossible Foods, has left his position to take on his new role at agri-tech startup AppHarvest. Joining AppHarvest as president, Lee will lead strategy development and operations, marketing and sales to drive the company’s ambitions to become an “iconic brand and sustainable foods company”.  David Lee, […]

Impossible Foods Slashes Wholesale Prices By Double-Digits Globally To Target Mass Market Consumers

3 Mins Read Impossible Foods has announced that it is dropping wholesale prices in the U.S. and in international markets, in a move aimed squarely at competing with conventional animal meats and reaching mass consumers. As demand for plant-based foods continues to grow, enabling the Silicon Valley startup to reach new production records, prices are projected to continue […]

Impossible Foods Impact Report: Covid-19 Propels ‘Largest Operational Expansion’ As Plant-Based Goes Mainstream

4 Mins Read Amidst the economic fallout as a result of the pandemic, Impossible Foods has managed to grow its retail footprint by nearly 100-fold, the plant-based meat startup outlined in its new report. Detailing its new sustainability data and the “extraordinary impact” the coronavirus crisis has had in pushing mass consumers towards safer and sustainable meat alternatives […]

Impossible Foods Launches Retail At 200 Stores In Hong Kong & Singapore

6 Mins Read During an exclusive virtual media conference held today (October 20), which featured the food tech’s senior executives attended by Green Queen, Impossible Foods officially announced the first retail launch of its plant-based products in Asia. From this week onwards, consumers in Hong Kong and Singapore will be able to purchase plant-based Impossible Beef in major […]

Impossible Foods Founder Says Cell-Based Is ‘Never Going To Be A Thing’, JUST CEO Counters With ‘North Of 15 Years’ Timeline

3 Mins Read At the recent Smart Kitchen Summit (SKS) held virtually this year and hosted by food tech news The Spoon, the founders of two of the world’s most recognisable alternative protein startups didn’t hold back in a showcase of their difference of opinions when it came to the future of cell-based meat. While Impossible Foods founder […]

Plant-Based Review App abillionveg Announces US$3 Million Pre-Series A Round & Partnership With Impossible Foods

2 Mins Read Singapore based plant-based review and discovery app abillionveg has closed a pre-Series A funding round totalling US$3 million with injections by Hong Kong’s Nan Fung Group, CloudKitchens and York Capital. In addition, Twitter’s head of Asia-Pacific, Maya Hari, has joined as an investor and advisor to the company. The startup also announced new partnerships with […]

Hong Kong Consumers Can Now Buy Impossible Foods To Cook At Home

3 Mins Read Impossible Foods, the Silicon Valley-based food tech famous for its plant-based “bleeding” burgers, has just launched a new initiative in Hong Kong to allow its restaurant partners to resell its plant-based meat to consumers. It comes amid the city’s third wave of coronavirus infections, which has led to weeks of dine-in restrictions, and marks the […]

Impossible Foods Raises US$ 200M Series G To Accelerate Scale-Up

3 Mins Read Adding to its impressive funding war chest, Impossible Foods, the Redwood City, California-based foodtech startup and maker of the now world famous plant-based Impossible burger patty, has announced today that it has secured another US$200 million investment from NYC-based hedge fund Coatue Management LLC. The sizeable injection brings Impossible’s total funds raised to almost US$ […]

Walmart: Impossible Foods Launches Nationwide At Largest U.S. Retailer

3 Mins Read On the heels of multiple milestone launches in the U.S., Impossible Foods is now rolling out its products at the country’s largest retailer Walmart. The move will expand the number of locations selling the Silicon Valley food tech’s plant-based analogues from just 150 at the beginning of this year to a whopping 8,000 across all […]

Nestlé Loses “Incredible Burger” Name After Legal Battle With Impossible Foods

3 Mins Read Swiss food giant Nestlé has just lost a legal challenge from Silicon Valley startup Impossible Foods, the makers of the “bleeding” heme-filled plant-based burger patties. The ruling means that Nestlé will have to rename its existing plant-based “Incredible Burger” sold across the European Union under its brand Garden Gourmet. Following a court ruling in favour […]

Singapore Consumers Can Now Buy Impossible Foods To Cook At Home

3 Mins Read The Silicon Valley food tech famous for its heme-filled “bleeding” plant-based burger patty, Impossible Foods, has just green-lighted an initiative in Singapore to allow distributors and restaurants to sell its plant-based meat to consumers. It comes amidst the coronavirus pandemic, which has kept Singapore residents on lockdown for weeks. The initiative hopes to provide a […]

The 7 Best Vegan Impossible Foods Dishes To Order On Deliveroo

3 Mins Read Due to the Covid-19 pandemic, many of us who are fortunate enough to work from home are doing so to help slow down the spread of the virus. Though WFH and social distancing has been a great opportunity for most of us to hone our cooking skills, there also comes a time when we feel […]