The Vegetarian Butcher, one of the pioneers of the plant-based industry, is making its debut in Hong Kong this month. For the first time, the Netherlands-based company’s range of plant-based meats will be available across the city, featuring on menus of seven Hong Kong restaurants for a limited-time offer. From meatless meatballs to sautéed “wagyu” beef, the collaboration will give Hongkongers the chance to taste meaty dishes that deliver on taste and texture without harming animals or the planet.
Partnering with seven selected restaurants across Hong Kong, The Vegetarian Butcher is launching in the city for the first time. The collaboration will see collaborating restaurants launch exclusive pop-up menus, available for a limited time this month, with dishes all featuring The Vegetarian Butcher’s range of gluten-free, vegan and vegetarian meats, from its “NoChicken Chunks” to “NoBeef Burgers” and more.
Since its inception in the Netherlands in 2010, The Vegetarian Butcher has established a strong presence across Europe, served in Michelin-starred restaurants and fast food chains alike, including most recently across Burger King locations in Germany. The main ingredients used in the company’s range of plant-based meats are soy and wheat protein, with some vegetarian products containing egg whites. This marks the first time the brand has been made available in Hong Kong.
The dishes that will be served up at the seven restaurants will incorporate various culinary influences and styles of the restaurants’ respective cuisines, with the aim of giving Hong Kong’s foodies a taste of how plant-based meals can still be as satisfying as its animal-based counterparts.
Participating restaurants in the campaign include Appendix Coffee & Bar, who will serve up vegetarian dishes such as pesto spaghetti made with NoChicken, Spanish-style NoMeatballs and a grilled NoBeef burger with fries, and café Blend & Grind, serving up pita pockets and baos made with the brand’s NoMeat and NoMeatballs.
FAM will be dishing up sautéed NoWagyu beef in black pepper sauce among other dishes, while customers at the popular neighbourhood café Urban Coffee Roaster can enjoy NoChicken Nuggets and Burgers. Healthy food delivery and subscription service NOSH, beloved burger chain The Butchers Club and Barista Caffe will also participate in the campaign.
All images courtesy of The Vegetarian Butcher.