Browsing tag

alt materials in fashion

Galy’s Lab-Grown Cotton Joins Fashion For Good’s New Sustainability Initiative

4 Mins Read In a recent announcement, Galy that grows cotton from cells instead of plants has joined the global sustainability initiative Fashion For Good for its new virtual exhibition titled ‘GROW’ that will showcase the future of fashion and its new alternative materials. Boston-based Galy has joined Amsterdam-based The Fashion for Good Museum in its latest virtual and […]

Levi’s Unveils Latest Campaign ‘Buy Better, Wear Longer’ To Encourage Sustainable Fashion Production Practices

4 Mins Read Recently, American denim brand Levi’s launched a new campaign ‘Buy Better, Wear Longer’ that features Jaden Smith, Xiye Bastida, Melati Wijsen, and Marcus Rashford among others, to raise awareness about the environmental impacts of the apparel industry. The multi-platform global ad campaign titled ‘Buy Better, Wear Longer’ focuses on creating quality clothing that lasts for generations by […]

Levi’s X Ganni: Fashion Duo Joins Forces To Launch Denim Collection Made Out of Cottonized Hemp

5 Mins Read In August of last year, American denim brand Levi’s and millennial-favourite brand Ganni joined forces to create a rental-only collection of three staple denim pieces, all created from upcycled vintage Levi’s and repurposed denim. Now, the duo is back again with their second denim collaboration showcasing a bunch of pieces developed using cottonized hemp fabric. Copenhagen-based label Ganni […]