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beef and liberty impossible burger

Global Race For Plant Food Innovation As Consumer Demand Continues To Skyrocket

3 Mins Read Consumer demand for plant-based proteins has accelerated, and manufacturers are now racing to compete in what is quickly becoming a highly competitive market. There is little sign of slowdown: companies are focused on innovating quality plant-based ingredients to keep up with increasingly healthy and environmentally conscious consumers, backed by the latest scientific research on the […]

K11 Art Install x Free Burgers: Butchers Club Debuts Impossible Burger

3 Mins Read Another noteworthy addition to Hong Kong’s plant-based burger scene, the Butchers Club has launched a new Impossible burger in all its Hong Kong locations. To celebrate the launch of this collaboration, Impossible Foods and The Butchers Club have commissioned local artist Terena Wong to create a piece of 3D artwork on sustainability to be showcased […]

Build Your Own Vegan Burgers At Beef & Liberty With New Leaves & Liberty Concept

2 Mins Read Hong Kong’s premium burger eatery Beef & Liberty has launched additional vegan options to their menu and dishes featuring the “2.0” recipe launched by Impossible Foods for all foodies to enjoy – vegan, flexitarian and meat eaters alike. With their love of “all things burger related”, the classic burger restaurant now offers a vegan alternative […]