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3 Mins Read Beyond Meat is gearing up for a Japan launch in a new partnership with United Super Market Holdings. The partnership will include both product development and distribution. United Super Market Holdings (USMH), one of Japan’s largest grocery store holding companies with more than 500 retail outlets in Japan including MaxValu, Maruetsu, and Kasumi, will add […]
4 Mins Read Don Lee Farms has launched another lawsuit against Beyond Meat. The former co-manufacturer of the plant-based leader are already due to meet at trial in September, with Beyond accused of breach of contract, fraud and unpaid monies, amongst other allegations. The new lawsuit accuses Beyond of unfair competition through misleading advertising claims. Don Lee states […]
3 Mins Read Beyond Meat has announced reality television superstar Kim Kardashian as its new “chief taste consultant”. Kardashian has lent her ambassadorship to the somewhat embattled brand, citing that she has used the products at home regularly. In her role, she will help devise creative marketing content for the brand and post about Beyond Meat on her […]
3 Mins Read Beyond Meat has announced a significant increase in the number of outlets stocking its chicken tenders in U.S. grocery chains, pharmacies, and club stores. Selected Albertsons, Sprouts, CVS, and Whole Foods Market locations nationwide will stock the vegan chicken. All Kroger locations will roll out the product this month, totaling more than 8,000 new locations […]
3 Mins Read Beyond Meat has cut its losses and agreed to settle an investor lawsuit. The plant-based meat producer will be liable for $515,000 in attorney’s fees and must make significant adaptations to its corporate governance structure. The lawsuit was initially launched by investors in light of legal trouble with former co-manufacturer Don Lee Farms. That case […]
4 Mins Read US-based Beyond Meat has announced a new partnership with Chinese agricultural technology platform Pinduoduo. The vegan meat manufacturer will open an online store on the egiant’s grocery marketplace to give mainland consumers access to flagship products including signature items such as Beyond Beef and Beyond Pork. Beyond Meat’s new partnership is a first for Pinduoduo, […]
4 Mins Read Beyond Meat CEO Ethan Brown has revealed he is confident that the company can overcome disappointing market performance in 2021. In a recent earnings conference call, he discussed factors that impacted revenue, including Covid-19 and said that a regression towards comfort food had been a stumbling block for brand adoption. Looking ahead, Beyond has lowered […]
3 Mins Read Beyond Meat is expanding its partnership with Chinese-American fast-food giant Panda Express. The duo have debuted two new plant-based beef dishes to be served at the Panda Express Innovation Kitchen, located in Pasadena, California. They are available for diners to try from now until February 23. News of the beef trial comes after a successful […]
3 Mins Read Popular U.S. fried chicken chain KFC is launching vegan chicken in all U.S. locations beginning January 10th, for a limited time. The announcement overlaps with the popular month-long Veganuary campaign. KFC operates nearly 4,000 locations across the U.S. In an extended partnership with Beyond Meat, which produced KFC’s first vegan U.S. offering in 2019, the […]
3 Mins Read Los Angeles-based Beyond Meat has finalised details of a new R&D centre in Shanghai, China. It marks the first location of its kind for the company, outside of the United States. The facility will house scientists and researchers charged with developing plant-based meats for the Asia-Pacific market. The move comes as part of a wider […]
3 Mins Read California’s Beyond Meat has secured two leading meat industry veterans from Arkansas-based Tyson Foods. Doug Ramsey comes on board as COO while Bernie Adcock assumes the role of chief supply chain officer. The latter is a newly created position. The new hires are in preparation for Beyond’s expansion in 2022 with the fast-food industry being […]
3 Mins Read Beyond Meat has filed a trademark application for “Beyond Milk”, an indication of its plans to enter the plant-based dairy industry in the future. According to the document filed to the U.S. Patent and Trademark Office, the trademark will cover milkshakes, coffee and tea beverages with milk or milk substitutes. Beyond Meat is gearing up […]
3 Mins Read Beyond Meat has partnered with Pizza Hut on a vegan pepperoni, and it gets the brand closer to its holy grail: vegan bacon.
4 Mins Read Beyond Meat founder and CEO Ethan Brown believes that taxing items that have high negative impacts, such as meat, is an “appealing” idea. Brown’s comments were made in a recent BBC interview, where he also shared more about Beyond’s plans to slash the price of its plant-based beef and the growing public awareness about the […]
4 Mins Read Beyond Meat has expanded its footprint in the Chinese market, launching its vegan beef and pork products on e-commerce giant JD.com.
3 Mins Read Beyond Meat has just launched its vegan Beyond Chicken Tenders at 400 US and Canadian restaurants and they look, cook and taste like the real thing.
13 Mins Read Based out of Minneapolis in the U.S. Midwest, Puris is the largest pea protein producer in North America, supplying famed plant-based burger maker Beyond Meat and backed by major food giants like Cargill. We recently had the chance to speak to Tyler Lorenzen, former NFL player and now the CEO of Puris Proteins, about the […]
4 Mins Read Beyond Meat has debuted its brand new version of the Beyond Burger, which is a healthier plant-based patty featuring “impressive advancements in taste and nutrition”. Landing in retail stores in the U.S. nationwide in May, the third iteration of the Beyond Burger contains less fat and fewer calories, while still rivalling vitamin content and flavour […]
4 Mins Read Plant-based pioneer Beyond Meat recently announced that it will be expanding its U.S. retail distribution at several national and regional grocery chains, and followed the news with throughout Europe, where it will be available in thousands of new retail locations including the U.K, Germany and Austria. California-based food tech giant Beyond Meat is already available […]
4 Mins Read Thanks to agro-food producer and meat distributor IFFCO Group, California-based food tech giant and plant-based pioneer Beyond Meat is now available to customers in India via select retailers to cater to the rising plant-based demand by Indian consumers. The news was announced by Urban Platter, an online healthy grocery store in a social media post, […]
3 Mins Read Food tech giant Beyond Meat recently opened a production facility in China located in the Jiaxing Economic & Technological Development Zone (JXEDZ) near Shanghai in an effort to increase production of its plant-based meat products, especially Beyond Pork, and focus on improving costs and bringing sustainability into its operations. Back in September of last year, California-headquartered […]