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big meat corporations

E.U. Backs Irresponsible ‘Beefatarian’ Campaign Despite Scientific Climate & Health Warnings

3 Mins Read The European Commission has supported the “Become a Beefatarian” campaign launched by big meat corporations, in a last-ditch effort to prop up the European beef sector against the widespread consumer shift towards plant-based, flexitarian and meat-reducing diets. The decision goes against calls from experts and scientists about the need to slash meat consumption to prevent […]

New Plant-Based Labelling Standards To Fight Attacks From Big Meat

3 Mins Read From Beyond Meat’s smashing IPO to record-breaking funding for Impossible Foods and the plethora of new vegan alternative products rolling out on the market, there is no denying that the plant-based meat industry has experienced skyrocketing growth over the past year. However, the pushback by Big Meat & Big Dairy has been swift, with the […]