Browsing tag

big meat industry

Spanish Meat Industry’s Attempt To File Lawsuit Against Heura Plant-Based Advert Rejected By Courts

3 Mins Read The Spanish meat industry’s attempt to sue plant-based meat maker Heura for its recent controversial billboard advert in Madrid has been denied by a Barcelona court. The advert exhibited the words “one beef burger pollutes more than your car” as part of the startup’s campaign to educate consumers about the environmental impact of conventional meat.  […]

E.U. Backs Irresponsible ‘Beefatarian’ Campaign Despite Scientific Climate & Health Warnings

3 Mins Read The European Commission has supported the “Become a Beefatarian” campaign launched by big meat corporations, in a last-ditch effort to prop up the European beef sector against the widespread consumer shift towards plant-based, flexitarian and meat-reducing diets. The decision goes against calls from experts and scientists about the need to slash meat consumption to prevent […]

New Plant-Based Labelling Standards To Fight Attacks From Big Meat

3 Mins Read From Beyond Meat’s smashing IPO to record-breaking funding for Impossible Foods and the plethora of new vegan alternative products rolling out on the market, there is no denying that the plant-based meat industry has experienced skyrocketing growth over the past year. However, the pushback by Big Meat & Big Dairy has been swift, with the […]