Browsing tag

big meat

Tyson Foods Expands Raised & Rooted With New 100% Plant-Based Meat Products

3 Mins Read Tyson Foods has revamped its former “blended” animal meat and plant-based range of alternative proteins under its brand Raised & Rooted with three new completely vegan-friendly products, as the meat giant comes under greater pressure to respond to consumer demand. Made from pea protein, the launch of the new 100% plant-based burgers, sausages and grounds […]

Spanish Meat Industry’s Attempt To File Lawsuit Against Heura Plant-Based Advert Rejected By Courts

3 Mins Read The Spanish meat industry’s attempt to sue plant-based meat maker Heura for its recent controversial billboard advert in Madrid has been denied by a Barcelona court. The advert exhibited the words “one beef burger pollutes more than your car” as part of the startup’s campaign to educate consumers about the environmental impact of conventional meat.  […]

Alternative Proteins ‘Promise Substantial Disruption’ To Conventional Meat, Report Says

4 Mins Read As alternative proteins scale up and reduce costs, they “promise substantial disruption” to the conventional animal meat market, says a new report. The analysts also pointed to changing regulations and fast-growing consumer adoption as key factors propelling the alternative protein industry, and advised conventional protein producers to “consider a more diverse portfolio” as pressure piles […]

U.S. Animal Agriculture Subsidies Soared In 2020 Despite Climate & Health Damage

4 Mins Read Farm subsidies and bailouts for animal agriculture companies in the U.S. skyrocketed in 2020 to continue to prop up the carbon-intensive and health damaging industry, new data has revealed. Describing the coronavirus-stricken period as a “blowout year” for the sector, sustainable farm policy nonprofit Agriculture Fairness Alliance (AFA) are calling for American tax dollars to […]

E.U. Backs Irresponsible ‘Beefatarian’ Campaign Despite Scientific Climate & Health Warnings

3 Mins Read The European Commission has supported the “Become a Beefatarian” campaign launched by big meat corporations, in a last-ditch effort to prop up the European beef sector against the widespread consumer shift towards plant-based, flexitarian and meat-reducing diets. The decision goes against calls from experts and scientists about the need to slash meat consumption to prevent […]

New Plant-Based Labelling Standards To Fight Attacks From Big Meat

3 Mins Read From Beyond Meat’s smashing IPO to record-breaking funding for Impossible Foods and the plethora of new vegan alternative products rolling out on the market, there is no denying that the plant-based meat industry has experienced skyrocketing growth over the past year. However, the pushback by Big Meat & Big Dairy has been swift, with the […]