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china plant based industry

Adapting To Local Cuisine Key For Plant-Based Success In China, New Report Says

4 Mins Read There’s a huge opportunity to be made in China, the world’s most populous country, whose consumers are increasingly keen on healthier, safer and more sustainable alternative proteins. But for plant-based producers to succeed in the Chinese market and tap mainstream consumers, it will be critical to adapt their products to integrate with local tastes and […]

Yeyo: Marvelous Foods Unveils China’s First Plant-Based Coconut Yogurt Store On Tmall

3 Mins Read Following their successful seed round led by from U.S.- Asian early-stage capital fund Lever VC, alt dairy company Marvelous Foods has debuted its product at commercial scale, unveiling mainland China’s first plant-based coconut yogurt store on the country’s leading e-commerce platform, Tmall. Beijing-based Marvelous Foods recently launched its flagship store on Tmall with its signature offering: […]

China Establishes Its First Voluntary Standard For Plant-Based Meat Products

4 Mins Read An industry group in China has established a voluntary standard for plant-based meat products, marking a first for the country. Issued by the government-affiliated Chinese Institute of Food Science and Technology (CIFST), the standard outlines definitions and guidelines regarding labelling, packaging and storage of plant-based meats in yet another step forward for the growth and […]