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china plant based meat

China Establishes Its First Voluntary Standard For Plant-Based Meat Products

4 Mins Read An industry group in China has established a voluntary standard for plant-based meat products, marking a first for the country. Issued by the government-affiliated Chinese Institute of Food Science and Technology (CIFST), the standard outlines definitions and guidelines regarding labelling, packaging and storage of plant-based meats in yet another step forward for the growth and […]

Chinese KFC-Rival Dicos Rolls Out Starfield’s Plant-Based Chicken Nationwide

3 Mins Read Chinese fast food giant Dicos, famous for its fried chicken, has just announced a new partnership with homegrown plant-based food tech Starfield to add plant-based chicken burgers to its menu nationwide. Boasting over 2,500 locations in the country, putting it on the same ranks as QSR majors like McDonald’s, the move by the KFC-rival is […]

Cargill Launches AltProtein Meat-Free Brand PlantEver For Chinese Consumers

2 Mins Read Following its partnership with fast food giant KFC to launch chicken-free plant-based nuggets in China earlier this year, Cargill will now be debuting its own consumer facing plant-based meat brand. Called PlantEver, the new brand will offer Chinese consumers a range of plant-based alternatives, with its first two products slated to launch this July.  Controversial […]

China Food Tech Zhenmeat To Launch Vegan Crayfish & Pork Tenderloin

3 Mins Read Chinese homegrown food tech Zhenmeat has recently revealed two new products – plant-based pork tenderloin and crayfish – which will be available in domestic restaurant chains. The latest additions to the startup’s original line up, which included vegan sausages, mooncakes and meatballs, are designed specifically to suit Chinese cuisines and appetites.  Zhenmeat, dubbed “China’s Impossible […]

China Impossible Foods’ Rival Zhenmeat Seeks US$2M Funding For Major Growth

4 Mins Read Beijing-based plant-based meat startup Zhenmeat is now seeking US$ 2 million in funding from global investors in order to capture the growing demand for plant-based meat alternatives in China. This follows the latest news from Silicon Valley-based Impossible Foods, who debuted two new plant-based pork products at CES in Vegas earlier this month in a […]

African Swine Fever Predicted To Wipe Out 1/4 Global Pig Population

3 Mins Read According to intergovernmental agency World Organisation for Animal Health, the spread of the African swine fever (ASF) epidemic will wipe out a quarter of the world’s pig population. Since last year, Asia has experienced mass escalation of ASF, with the world’s largest pig producer – China – bearing the brunt of the deaths while the […]

74% Of Elite Chinese Consumers Prioritise Making A Positive Impact Over Materialism

2 Mins Read According to a new report by HSBC Jade, the bank’s most elite membership level, Chinese consumers say that their personal growth and making a positive impact on earth is more important than wealth. This adds to the growing analyses indicating that the consumer market, especially in Asia, is increasingly wellness oriented and eco-conscious. For companies, […]

Zhenmeat: China ‘Impossible Foods’ Launches Meat Alternative Products Made From Plant Protein & Fungus

3 Mins Read Zhenmeat, a new Chinese food-tech startup, brings plant-based meat analogs tailored to Chinese cuisines, from dimsum to stuffed peppers to mooncakes. The Beijing-based company launches their plant-protein and fungus based meat alternative on the market today, and hopes to not only target vegans and vegetarians, but meat eaters too.  Dubbed the “Chinese version of Impossible […]