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conscious consumer trends plant-based

Cargill CEO David MacLennan: Plant-Based To Be ‘10% Of The Market’ & Will Cannibalise Meat Business

3 Mins Read David MacLennan, the chief executive officer of agribusiness giant Cargill, the world’s third-largest meat producer globally, said that the plant-based protein industry will eat into the market share of animal-based products in a few years as the alternative protein sector rapidly expands. U.S.-based agri-giant Cargill, which regularly makes headlines for environmental and social missteps including food […]

Quarter Of Brits Reduced Animal-Based Foods Since Covid-19, Survey Finds

4 Mins Read People in the U.K. are dramatically reducing their animal-based food intake since the pandemic, a new survey has found. The poll, focused on changing consumer habits in the country, revealed that as many as one in four Brits have already cut back on some form of animal products since the first lockdown, with the main […]

This New HEALabel App Is Making Conscious Consumerism Easy

4 Mins Read Most of us want to be conscious consumers, but it’s a pretty difficult task in practice. From the thousands of products available, whether it be food or beauty and skincare, it takes time and effort to properly research and decipher those that have the smallest impact on the planet, animals and people. This was what […]

85% Of Global Veganuary Participants Plan To Make Plant-Forward Diet Permanent

4 Mins Read More than 8 in 10 people who joined the Veganuary pledge for the first month of 2021 plan on making their newfound plant-forward diets a long-term habit. The findings, revealed in the annual survey released last month, also showed record-breaking levels of participation this year, spanning 582,000 people across 209 countries and regions globally, with […]

Consumers Across The Globe Are Willing To Change Their Behaviour To Become Healthier & Sustainable, New Survey Shows

4 Mins Read The results of a a newly released global consumer insights survey suggests that consumers are willing to change their lifestyles with ‘one’s wellbeing’ considered as the top area of interest for consumers in all markets, irrespective of age and demographic. The survey, conducted by global market research firm GlobeScan across 27 markets, shows that people want to take […]

Big Food Giants Lost Out To Small Brands In 2020, New Research Shows

3 Mins Read Big food players have lost market share to smaller brands over 2020, finds a new report released by global data and market analytics company IRI. The ongoing consumer transition prompted a collective loss of more than US$12 billion in sales for large food manufacturers in the U.S., while smaller firms in the country managed to […]

Pret A Manger Swaps Meatball Wraps For Vegan Alternative Due To Consumer Demand

3 Mins Read Following increasing consumer demands for sustainable and animal-free foods during the U.K. based movement, Veganuary, British fast-food chain, Pret A Manger replaces meatball wraps with vegan alternatives. Since the Veganuary campaign, increasing consumer demand for plant-based foods has led Pret A Manger to eliminate meatball wraps from its menu permanently and feature the vegan substitute […]

Gen Zs & Millennials Are Leading Alternative Protein Consumption, Data Shows

3 Mins Read New data is showing that the main market for alternative meat products are younger consumers, who are citing health, animal welfare and sustainability as the key reasons why they’re turning their backs on conventional meat. These findings confirm the major shift in consumer trends led by the younger generation of shoppers, who are poised to […]

Europe: Over 20% Now Flexitarian & Number Of Vegans Doubles, According To New Study

3 Mins Read Further evidence of the unstoppable flexitarian trend and shift towards plant-based eating, a new consumer study in Europe has found that nearly a quarter of the population in the region are now actively reducing their meat intake. Conducted by Berlin-based plant-based supermarket chain Veganz, the new research examined the changing attitudes of over 2,600 shoppers […]