Browsing tag

consumer behaviour

Over Half Of U.S. Consumers Prefer Cruelty-Free Leather Alternatives Over Animal Leather, Study Finds

4 Mins Read The Material Innovation Initiative (MII), a non-profit dedicated to promoting the creation of animal-free materials for various industries, collaborated with the North Mountain Consulting Group on a study about U.S. consumer perception around cruelty-free leather. Findings show that 55% of those surveyed preferred leather alternatives over animal leather and in this category, 73% said that […]

Consumers Across The Globe Are Willing To Change Their Behaviour To Become Healthier & Sustainable, New Survey Shows

4 Mins Read The results of a a newly released global consumer insights survey suggests that consumers are willing to change their lifestyles with ‘one’s wellbeing’ considered as the top area of interest for consumers in all markets, irrespective of age and demographic. The survey, conducted by global market research firm GlobeScan across 27 markets, shows that people want to take […]