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cruelty free beauty brands

Beauty Brand Izzy Unveils 100% Reusable, Zero Waste & Carbon-Neutral Mascara

3 Mins Read Beauty Brand Izzy has recently launched what it claims as the “world’s first zero-waste mascara” as the company regrinds and melts down the applicators and wipers after use to make new ones, and even the water that collects from the triple cleaning process is reused rather than unneccesarly releasing it into the oceans. New York-based […]

L’Oréal 2030: 95% Of Ingredients To Be Sustainable, Renewables To Replace Petroleum-Derived Products

4 Mins Read L’Oréal recently committed to providing its customers’ safe products that are kind to the environment by using a ‘Green Sciences’ approach to ensure that by 2030, 95% of its ingredients will be derived from renewable plant sources, minerals, or circular processes. Relying on ‘Green Sciences’, France-based cosmetic giant L’Oréal will aim to sustainably cultivate ingredients […]

Priyanka Chopra Jonas Debuts Vegan Haircare Line At Target Stores Across U.S.

3 Mins Read Bollywood & Hollywood superstar Priyanka Chopra Jonas just launched vegan haircare line at Target stores across the U.S. that is not only free of parabens and sulfates but also comes in 100% recyclable packaging. The newly launched haircare line, dubbed Anomaly, aims to provide consumers animal-free and toxin-free shampoos as well as conditioners contributing to […]

Beauty & Haircare Brand Aveda Removes Beeswax From Products, Goes 100% Vegan

4 Mins Read Aveda, the globally present cruelty-free haircare brand, has announced that it is removing beeswax from its products, and in doing so, reformulated more than 500 products, strengthening the brands’ commitment to offering only 100% vegan products.  Founded in 1978 and owned by The Estée Lauder Companies (ELC), the brand has been cruelty-free and mostly vegan […]

Alicia Keys Teams Up With E.l.f. Cosmetics To Launch Vegan Beauty Line In 2021

2 Mins Read Grammy award-winning singer-songwriter Alicia Keys will be launching a vegan beauty collection next year with e.l.f. Cosmetics. The California-based skincare and makeup brand revealed that the new collection will be focused on inner beauty and wellness, and will be entirely cruelty-free, dermatologist-tested and vegan-friendly.  Music icon Alicia Keys is slated to debut her new line […]

The Body Shop Singapore Opens Sustainability-Focused ‘Activist Workshop’ Store

3 Mins Read The Body Shop Singapore has just transformed one of its new retail stores at the Ion Orchard shopping centre into an “activist workshop”. At the store, customers can explore cruelty-free and sustainable products while also participating in recycling old items and use repurposed materials to create upcycled wrapping paper for gifts. It marks the brand’s […]

Rare Beauty: Selena Gomez’s New Vegan Makeup Brand Will Debut This September

2 Mins Read Singer-songwriter and actress Selena Gomez will be launching her brand new vegan beauty line this coming September. Called Rare Beauty, the makeup label will be entirely cruelty-free, vegan-friendly and “made to feel good in”. The brand has also set up a “Rare Impact Fund” initiative dedicated to address gaps in mental health.  Celebrity singer-songwriter Selena […]

Clean Skincare Brand Kinship Debuts Traceable Ocean Plastic Waste Packaging

3 Mins Read In what appears to a world first, US brand Kinship has just launched a new skincare line with packaging made from traceable ocean plastic waste. In line with the global consumer trend demanding that businesses offer products that consist of non-toxic ingredient lists, eco-friendly packaging and vegan and cruelty-free ingredients, Kinship appears to be ticking […]