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fashion water waste

Levi’s Unveils Latest Campaign ‘Buy Better, Wear Longer’ To Encourage Sustainable Fashion Production Practices

4 Mins Read Recently, American denim brand Levi’s launched a new campaign ‘Buy Better, Wear Longer’ that features Jaden Smith, Xiye Bastida, Melati Wijsen, and Marcus Rashford among others, to raise awareness about the environmental impacts of the apparel industry. The multi-platform global ad campaign titled ‘Buy Better, Wear Longer’ focuses on creating quality clothing that lasts for generations by […]

Wasted Fashion: 1/3 Of All Clothing In Hong Kong Wardrobes Never Worn

3 Mins Read A new study commissioned by Hong Kong-based environmental nonprofit Redress has revealed that a third of clothing in Hongkongers’ wardrobes are never or rarely worn. The research also found that two in five consumers in the city keep their clothes for one year or even less, highlighting the severity of the throwaway culture in Hong […]