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gen z

17 Young People On The Moment The Climate Crisis Became Real To Them

11 Mins Read By: Mary Retta Watching An Inconvenient Truth in your middle-school science class. Hearing Greta Thunberg’s calls to join weekly school strikes. Driving away from smouldering wildfires engulfing dry California hillsides. These are some of the moments that made young people realize the climate crisis will define their lives — and the future of human life on Earth. We’ve […]

Gen Z Americans: 60% Approve Of Meat Tax And More Are Open To Meat Alternatives

4 Mins Read A new study, conducted by Veylinx, has revealed consumer insights critical to the growth of the alternative protein sector. A key takeaway for brands looking to entice new customers is confirmation that price and taste are bigger drivers than animal welfare or the environment. It was also identified that certain foods, namely burgers and hot […]

More Than 60% of Gen-Z Want a More Sustainable Food System, Report Finds

3 Mins Read Two-thirds of Gen Z believe that food production needs to be more sustainable. The findings have been revealed in an EIT Food-commissioned study. More than 2,000 individuals were polled, each being aged between 18-24. Participants were from the UK, France, Germany, Poland, and Spain. Data released from Belgium-based EIT’s Gen Z survey shows that young […]

Gen Z Climate Activists Garner Millions Of ‘Biodiversity’ Views On TikTok

3 Mins Read Millennials and Gen Zs are well known for their climate activism, from participating in high-profile Extinction Rebellion protests to leading global student strikes. Now, the younger generation are using the popular social media platform TikTok to raise awareness of the plight of our planet, with hashtags such as “biodiversity” garnering as many as 12.6 million […]