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Genelia & Riteish Deshmukh imagine meats

Indian Startup Mister Veg Bags US$570K From Jubilant Ingrevia For Its Plant-Based Meat & Seafood

3 Mins Read After entering the plant-based meat market with its ‘Domino’s Unthinkable Pizza’, the Jubilant Bhartia Group is back in the news with another foray into the sector. Through Jubilant Ingrevia, a global integrated life science products and solutions provider, the group has invested INR₹4.25 crores (approx. US$570,000) into Indian plant-based meat company Mister Veg. This past January, […]

Billion Dollar Opportunity: Smart Protein Summit Highlights India’s Growing Alt Protein Industry

6 Mins Read The Good Food Institute India (GFI India), a nonprofit organisation supporting India’s burgeoning alternative protein ecosystem, recently hosted its Smart Protein Summit to great fanfare. Several key announcements were made during the course of the packed five-day virtual summit, including a dedicated investment and advisory platform for Asian food techs, the launch of an India-focused […]

Bollywood Stars Genelia & Riteish Deshmukh Announce Vegan Meat Brand

2 Mins Read Influential actors Genelia and Riteish Deshmukh have just announced their new plant-based meat venture called Imagine Meats, offering a range of vegan-friendly meat substitutes tailored to the Indian market, such as kebabs, biryanis and curries. Alternative meat innovation in India is particularly crucial to meet the rapidly growing demand for protein healthily and sustainably.  Motivated […]