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grape leather

Over Half Of U.S. Consumers Prefer Cruelty-Free Leather Alternatives Over Animal Leather, Study Finds

4 Mins Read The Material Innovation Initiative (MII), a non-profit dedicated to promoting the creation of animal-free materials for various industries, collaborated with the North Mountain Consulting Group on a study about U.S. consumer perception around cruelty-free leather. Findings show that 55% of those surveyed preferred leather alternatives over animal leather and in this category, 73% said that […]