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3 Mins Read As authorities crack down on greenwashing, frequent offenders H&M and Decathlon say they’re adjusting or removing sustainability claims. In recent announcements, both fast fashion brand H&M and sportswear retailer Decathlon said they will be more clear in their consumer communications about sustainability metrics. The announcements follow a report by the Netherlands Authority for Consumers and […]
7 Mins Read Greenwashing in fashion is on the rise. Learn more about what it means and how you can tell the difference and support the conscious one.
4 Mins Read Dutch carrier KLM’s recent advertising campaign, entitled ‘Fly Responsibly’ has caught the eye of climate activists, resulting in a lawsuit over perceived greenwashing brought against the airline. ClientEarth legal experts are supporting Fossielvrij NL, a Netherlands-based environmental campaign group, to sue KLM. Central to the case is an accusation of misleading information regarding the sustainability […]
3 Mins Read CEOs know what greenwashing is, and, according to a new survey, the majority of them say their own companies have been guilty of it. An anonymous Harris Poll for Google Cloud survey asked nearly 1,500 CEOs and C-suite leaders at companies with more than 500 employees about their role in addressing climate change. Specifically, the […]
3 Mins Read Provenance, a sustainability marketing tech outfit based in London, has announced the closure of a $5 million investment round. Led by Working Capital Innovation Fund and NordicEye, other participants included musician Peter Gabriel, The Brandtech group, and Digital Currency Group. The investment will be used to continue software development of Provenance’s flagship e-commerce platform that confirms […]
4 Mins Read Changing Markets Foundation Launched a new website during London Fashion Week, held last month. The virtual computer game-style site shines a light on greenwashing and outs major offenders, via a virtual laundrette. The stunt was supported by Extinction Rebellion, People Tree founder Safia Minney and climate campaigner Bel Jacobs. Greenwash.com follows on from Changing Market’s […]
3 Mins Read Misleading eco claims from U.K. fashion brands are set to be punished. Those found flouting consumer protection law will be liable for revised advertising costs and potential court action. The move is being made to prevent inaccurate and false environmental claims. The fashion industry has been chosen for greenwashing investigations due to its global scale […]
3 Mins Read Research conducted by consumer rights group Euroconsumers has highlighted a knowledge gap when it comes to verifying true green claims versus greenwashing. The survey was conducted via a self-administered questionnaire in 2021 in Belgium, Italy, Portugal and Spain. Findings are representative of the general populations, spanning ages 18-74. Consumer trust in green claims is low. […]
6 Mins Read Shoppers are more wary about eco-claims and regulators are taking action. Here are 5 major signs that fashion greenwashing will have to stop.
4 Mins Read Most fashion brands are making false sustainability promises, says a new report examining the prevalence of greenwashing in the industry.
5 Mins Read 75% of leading fashion brands were given an “F” grade for their efforts to switch to clean energy in the new Fossil-Free Fashion Scorecard.
3 Mins Read Nearly half of all “green” claims on plastic and packaging products are misleading, unreliable, or irrelevant, a new study finds.
3 Mins Read A new ‘rulebook’ helps companies avoid making greenwashing claims and make a difference in the fight against climate change.
4 Mins Read Nearly 60% of all fashion brands’ sustainability claims are simply greenwashing and misleading consumers, a new report says.
3 Mins Read As sustainable investing gains momentum, more funds touting themselves as “green” are misleading investors. According to a report published by the Economist, some of the world’s biggest ESG funds are “stuffed full of polluters and sin stocks”, suggesting widespread greenwashing practices in the realm of sustainable finance. Sustainable investing has been steadily gaining momentum globally, […]
4 Mins Read More than half of the world’s biggest companies are making their net-zero transition too slowly to meet the 2050 deadline, a new report finds. The analysis, which examines carbon neutral financing, points to inadequate investment into the transition as the primary barrier, particularly from carbon-intensive industries and emerging markets. A new study has found that […]
4 Mins Read According to a recent study of online shops and traders by the European Union and national consumer protection authorities, ‘greenwashing’ is quite common in online stores meaning that several of the ‘green’ claims on companies’ websites are exaggerated, false, and potentially illegal. A recent study conducted by a group of EU consumer authorities showed that […]
3 Mins Read The need for greater investments in green jobs is at the top of the youth climate agenda for 2021 according to a new report, compiled by the UN Secretary General’s Youth Advisory Group on Climate Change and published on December 17. According to the youth advisors, there is increasing anxiety among ‘Generation COVID’ about the […]
3 Mins Read Multinational oil giant BP is spending money from its “low carbon transition” fund on companies that are developing novel ways to find and use fossil fuels, according to an investigation by Greenpeace U.K.’s journalism team Unearthed. The findings casts even greater doubt on the authenticity of BP’s already dubious claims about greening its operations. An […]
4 Mins Read Burger King recently announced that the company is removing preservatives from its Whoppers – and debuted an ad featuring a 34-day old disgustingly moldy burger ad just to prove it. To the joy of the fast food chain’s genius marketers, “The Moldy Whopper” ad quickly went viral online, garnering both praise and criticism, though mainly […]
3 Mins Read Multinational oil giant BP has just said they will try to cancel out all its greenhouse gas emissions by 2050 – all the while continuing to pump out fossil fuels. In an announcement by new CEO Bernard Looney, the corporation shared they are committing to a net zero goal by 2050, but have laid out […]