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heura campaign

Spanish Meat Industry’s Attempt To File Lawsuit Against Heura Plant-Based Advert Rejected By Courts

3 Mins Read The Spanish meat industry’s attempt to sue plant-based meat maker Heura for its recent controversial billboard advert in Madrid has been denied by a Barcelona court. The advert exhibited the words “one beef burger pollutes more than your car” as part of the startup’s campaign to educate consumers about the environmental impact of conventional meat.  […]

Plant-Based Meat Maker Heura Sparks Controversy With Giant Madrid Billboard

4 Mins Read December 11 2020 Update: Heura’s took down its Madrid billboard after the company shared it is being sued by major Spanish meat industry associations because of the advert’s provocative message. In response to the suit, Heura Co-Founder & CEO Bernat Añaños said “We hope that we can utilise this moment to begin a dialogue between […]