Browsing tag

heura

Heura Launches Good Rebel Tech To ‘Redefine Plant-Based Food Manufacturing’

3 Mins Read Barcelona-based Heura has announced a new approach to plant-based food production. Good Rebel Tech (G.R.T.) is a new platform created to develop what the company describes as sustainable micro and macronutrient-rich foods in order to reduce food waste and improve consumer benefits from plant-based meats. The crux of the tech relies on using more whole […]

As Global Sales Double, Olive Oil-Based Heura Remains One Of Europe’s Most Exciting And Ambitious Vegan Meat Brands

4 Mins Read Barcelona-based “meat successor” Heura has announced ultra-ambitious plans to supersede meat by 2030. The move comes in response to claims that 60 percent of meat will no longer come from animals by 2040. At least 25 percent of that will be plant-based, with cultivated meat accounting for the rest. Founded by food activists Marc Coloma […]

Spanish Meat Industry’s Attempt To File Lawsuit Against Heura Plant-Based Advert Rejected By Courts

3 Mins Read The Spanish meat industry’s attempt to sue plant-based meat maker Heura for its recent controversial billboard advert in Madrid has been denied by a Barcelona court. The advert exhibited the words “one beef burger pollutes more than your car” as part of the startup’s campaign to educate consumers about the environmental impact of conventional meat.  […]

Crystal Jade Launches New Plant-Based Menu With Green Monday Across Asia

3 Mins Read Crystal Jade, the iconic Singapore-headquartered chain famous for its Shanghainese noodles and dumplings, has just launched a new standalone plant-based menu that will be rolled out across Hong Kong, Singapore and Guangdong. Called “Crystal Green”, the menu developed in partnership with Hong Kong’s Green Monday will feature fifteen meatless dishes made with OmniPork, Beyond Meat […]

Spain’s Heura Triples Turnover Amid Pandemic Shifts Masses To Plant-Based Meat

3 Mins Read Spanish plant-based meat brand Heura has recorded a threefold increase in its annual turnover, despite the economic turmoil unleashed by the coronavirus pandemic. The startup has also doubled its international presence, as the health crisis continues to drive mainstream demand for more nutritious and sustainable proteins.  Heura has announced in its latest annual report that […]

Plant-Based Meat Maker Heura Sparks Controversy With Giant Madrid Billboard

4 Mins Read December 11 2020 Update: Heura’s took down its Madrid billboard after the company shared it is being sued by major Spanish meat industry associations because of the advert’s provocative message. In response to the suit, Heura Co-Founder & CEO Bernat Añaños said “We hope that we can utilise this moment to begin a dialogue between […]

Planet Organic: Spain’s Heura Plant-Based Meat Products Enter UK Retail Market

3 Mins Read Heura, the Barcelona-based vegan meat brand, has just launched in the U.K. at two leading specialty plant-forward retailers. British customers will now be able to purchase three of the startup’s most popular 100% plant-based meat alternatives, further expanding Heura’s already strong presence across the wider European region.  Heura has just launched at The Vegan Kind […]

INTERVIEW: Heura Plant-Based Chicken Co-Founder Bernat Añaños Martinez On Vegan Revolution “There Is No Stopping Us”

6 Mins Read We recently had the opportunity to sit down with Bernat Añaños Martinez, CMO of Spanish plant-based startup Heura by Foods For Tomorrow. The 30-strong team, who call themselves “rebels with a cause” at Foods For Tomorrow, have recently partnered up with Green Monday to launch their products in Hong Kong and Singapore on Green Common’s […]