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Global Race For Plant Food Innovation As Consumer Demand Continues To Skyrocket

3 Mins Read Consumer demand for plant-based proteins has accelerated, and manufacturers are now racing to compete in what is quickly becoming a highly competitive market. There is little sign of slowdown: companies are focused on innovating quality plant-based ingredients to keep up with increasingly healthy and environmentally conscious consumers, backed by the latest scientific research on the […]

K11 Art Install x Free Burgers: Butchers Club Debuts Impossible Burger

3 Mins Read Another noteworthy addition to Hong Kong’s plant-based burger scene, the Butchers Club has launched a new Impossible burger in all its Hong Kong locations. To celebrate the launch of this collaboration, Impossible Foods and The Butchers Club have commissioned local artist Terena Wong to create a piece of 3D artwork on sustainability to be showcased […]

Plant-Based Impossible Burger Launches at Hotel ICON & Other Luxury Hotels in Hong Kong

2 Mins Read The first luxury hotel in Hong Kong to launch popular meatless patty, Impossible Burger, outside the United States, Hotel ICON, has debuted to wide fanfare. Serving the famed plant-based ‘burger that bleeds’ at GREEN, the lobby’s sleek biophilic brasserie located under one of Asia’s largest vertical gardens, the ICON Impossible Burger (HKD140) comes with all the […]