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imagine meats

Bollywood Stars Launch Vegan Meat Brand On Ganesh Chaturthi Festival

4 Mins Read Imagine Meats, the vegan meat brand created by Bollywood celebrity couple Riteish and Genelia Deshmukh, has just launched in Mumbai. Available online and in retail locations across the city, the range includes plant-based chicken, mutton, kebabs and keemas. Two years in the making, the founders say the anticipated rollout was intended to coincide with the […]

Billion Dollar Opportunity: Smart Protein Summit Highlights India’s Growing Alt Protein Industry

6 Mins Read The Good Food Institute India (GFI India), a nonprofit organisation supporting India’s burgeoning alternative protein ecosystem, recently hosted its Smart Protein Summit to great fanfare. Several key announcements were made during the course of the packed five-day virtual summit, including a dedicated investment and advisory platform for Asian food techs, the launch of an India-focused […]

Bollywood Stars Genelia & Riteish Deshmukh Announce Vegan Meat Brand

2 Mins Read Influential actors Genelia and Riteish Deshmukh have just announced their new plant-based meat venture called Imagine Meats, offering a range of vegan-friendly meat substitutes tailored to the Indian market, such as kebabs, biryanis and curries. Alternative meat innovation in India is particularly crucial to meet the rapidly growing demand for protein healthily and sustainably.  Motivated […]