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impossible foods meat from plants

Impossible Foods Hires Steve Turner As New CXO

3 Mins Read In a recent announcement, plant-based meat giant Impossible foods hired former creative leader of Apple, Steve Turner as their first Chief Experience Officer(CXO) in an effort to oversee the entire brand experience, help build brand awareness and encourage consumers to switch to a sustainable food system. In his his new role at Impossible Foods, Turner […]

Impossible Foods Tells Meat Lovers ‘We Are Meat’ In Mass-Market Campaign

3 Mins Read Plant-based meat giant Impossible Foods has launched its first-ever mainstream advertising campaign targeting mass consumers. The “We Are Meat” advert features its iconic bleeding heme-filled beef Impossible Burger, claiming that its patty is meat crafted from only plants is made for meat lovers. Debuted on Tuesday (April 6), the brand new “We Are Meat” commercial […]