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impossible foods pat brown

Impossible Foods Hires Steve Turner As New CXO

3 Mins Read In a recent announcement, plant-based meat giant Impossible foods hired former creative leader of Apple, Steve Turner as their first Chief Experience Officer(CXO) in an effort to oversee the entire brand experience, help build brand awareness and encourage consumers to switch to a sustainable food system. In his his new role at Impossible Foods, Turner […]

Impossible Foods Signals Australia & New Zealand Market Entry Amid IPO Buzz

3 Mins Read Impossible Foods has is gearing up to enter Australia and New Zealand, posting a job advertisement for a regional role as the plant-based industry in these markets report a record year of sales. The much-anticipated introduction of its famous heme-filled patties in the fast-growing plant-based market in Australasia comes amid talks of its US$10 billion […]

Impossible Sausage Makes Its First International Debut At All Stores In Hong Kong

8 Mins Read During an invite-only virtual media conference featuring the company’s most senior executives attended by Green Queen, Impossible Foods has officially announced today (September 10) the launch of its Impossible Sausage Made From Plants in Hong Kong, marking the product’s first international debut outside of the United States. First exclusively available across over all Starbucks locations […]

BREAKING: Impossible Foods Raises US$ 500 Million Series F, Looks To Reach Price Parity With Ground Beef

4 Mins Read Impossible Foods, famous for its “bleeding” heme iron-filled vegan burger patties, is seeking to make its plant-based offerings cheaper than conventional animal products. Amidst breaking the news that the Silicon Valley-based startup has raised a whopping USD 500 million Series F round late last week, the company also revealed that it will be introducing more […]

BREAKING: Impossible Foods Debuts 2 New Plant Pork Products At CES Vegas, Hungry For Asia Market Share

4 Mins Read Impossible Foods, maker of the world famous “bleeding” plant-based burger, is debuting two new meat-free products at the Consumer Electronics Show (CES) in Las Vegas: Impossible Pork and Impossible Sausage. The Silicon Valley-based startup, which has raised over US$ 700 million to date, will be giving away thousands of samples of their new product line […]