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impossible foods

Major Win For Impossible Foods As U.N. Climate Leader Christiana Figueres Joins Board

4 Mins Read Renowned climate expert and international diplomat Christiana Figueres, who formerly led the U.N. Paris agreement talks, has joined Impossible Foods as its newest board member. With her decades of experience in climate change policy and sustainable development, Figueres will help guide the food tech on its environmental mission.  Impossible Foods has announced that Christiana Figueres, […]

Impossible Foods CFO David Lee Takes On Indoor Farming In New AppHarvest Role

3 Mins Read David Lee, former chief financial officer at plant-based giant Impossible Foods, has left his position to take on his new role at agri-tech startup AppHarvest. Joining AppHarvest as president, Lee will lead strategy development and operations, marketing and sales to drive the company’s ambitions to become an “iconic brand and sustainable foods company”.  David Lee, […]

Chicago Ingredients Startup Debuts Algae Heme To Help Upgrade Plant-Based Meats

3 Mins Read Chicago-based ingredients startup Back of the Yards Algae Sciences (BYAS) has debuted its new algae-based heme – the molecule that plant-based player Impossible Foods has made famous with its “bleeding” beef patties that are completely animal-free. Showcasing its beta-version to Josh Schonwald who reviewed the ingredient for The Spoon, BYAS says that it wants to […]

Impossible Foods Slashes Wholesale Prices By Double-Digits Globally To Target Mass Market Consumers

3 Mins Read Impossible Foods has announced that it is dropping wholesale prices in the U.S. and in international markets, in a move aimed squarely at competing with conventional animal meats and reaching mass consumers. As demand for plant-based foods continues to grow, enabling the Silicon Valley startup to reach new production records, prices are projected to continue […]

Impossible Foods Impact Report: Covid-19 Propels ‘Largest Operational Expansion’ As Plant-Based Goes Mainstream

4 Mins Read Amidst the economic fallout as a result of the pandemic, Impossible Foods has managed to grow its retail footprint by nearly 100-fold, the plant-based meat startup outlined in its new report. Detailing its new sustainability data and the “extraordinary impact” the coronavirus crisis has had in pushing mass consumers towards safer and sustainable meat alternatives […]

Impossible Foods Launches Retail At 200 Stores In Hong Kong & Singapore

6 Mins Read During an exclusive virtual media conference held today (October 20), which featured the food tech’s senior executives attended by Green Queen, Impossible Foods officially announced the first retail launch of its plant-based products in Asia. From this week onwards, consumers in Hong Kong and Singapore will be able to purchase plant-based Impossible Beef in major […]

Impossible Foods Founder Says Cell-Based Is ‘Never Going To Be A Thing’, JUST CEO Counters With ‘North Of 15 Years’ Timeline

3 Mins Read At the recent Smart Kitchen Summit (SKS) held virtually this year and hosted by food tech news The Spoon, the founders of two of the world’s most recognisable alternative protein startups didn’t hold back in a showcase of their difference of opinions when it came to the future of cell-based meat. While Impossible Foods founder […]

92% Of Impossible Burger Sales Are Replacing Animal Meat Purchases

2 Mins Read As Impossible Foods expands its retail distribution to over 11,000 locations nationwide in the U.S., the company reports that the vast majority of its sales are now coming at the expense of animal-derived meat. These figures emerging from recent weeks is an indicator of how consumers are now increasingly choosing plant-based alternatives over animal counterparts […]

Plant-Based Review App abillionveg Announces US$3 Million Pre-Series A Round & Partnership With Impossible Foods

2 Mins Read Singapore based plant-based review and discovery app abillionveg has closed a pre-Series A funding round totalling US$3 million with injections by Hong Kong’s Nan Fung Group, CloudKitchens and York Capital. In addition, Twitter’s head of Asia-Pacific, Maya Hari, has joined as an investor and advisor to the company. The startup also announced new partnerships with […]

Impossible Sausage Makes Its First International Debut At All Stores In Hong Kong

8 Mins Read During an invite-only virtual media conference featuring the company’s most senior executives attended by Green Queen, Impossible Foods has officially announced today (September 10) the launch of its Impossible Sausage Made From Plants in Hong Kong, marking the product’s first international debut outside of the United States. First exclusively available across over all Starbucks locations […]

Starbucks Hong Kong Introduces New Plant-Based Menu With Impossible Sausage

3 Mins Read Starbucks Hong Kong has just announced the launch of its plant-based menu, which features three vegan-friendly plant-based coffees and two new vegetarian meal options made with Impossible Foods’ plant-based breakfast sausage. The expansion of the chain’s menu items comes as plant-based demand in the city reaches an all time high.  Coffee chain giant Starbucks Hong […]

Hong Kong Consumers Can Now Buy Impossible Foods To Cook At Home

3 Mins Read Impossible Foods, the Silicon Valley-based food tech famous for its plant-based “bleeding” burgers, has just launched a new initiative in Hong Kong to allow its restaurant partners to resell its plant-based meat to consumers. It comes amid the city’s third wave of coronavirus infections, which has led to weeks of dine-in restrictions, and marks the […]