Browsing tag

india alternative protein

Greenest Expands Retail Offering, Aims To Be India’s Largest Plant-Based Meat Brand

4 Mins Read After launching India’s first homegrown brand of “hyper-realistic” plant-based meats late last year, Upstablish Food Technologies is now ramping up its presence across the country with new product launches and retail expansion plans in the pipeline for 2021. In the long run, the brand, Greenest, wants to become the “largest and most comprehensive portfolio of […]

Greenest: India’s First ‘Hyper-Realistic’ Plant-Based Shami Kebabs Launch In Delhi

3 Mins Read Indian plant-based startup Upstablish Food Technologies has just launched the country’s first line of “hyper-realistic” plant-based meats under its brand Greenest. The range consists of high-protein plant-based alternatives to kebabs and is now available in Delhi. Looking ahead, the company will be launching its new line in more cities and has set its sights on […]

Billion Dollar Opportunity: Smart Protein Summit Highlights India’s Growing Alt Protein Industry

6 Mins Read The Good Food Institute India (GFI India), a nonprofit organisation supporting India’s burgeoning alternative protein ecosystem, recently hosted its Smart Protein Summit to great fanfare. Several key announcements were made during the course of the packed five-day virtual summit, including a dedicated investment and advisory platform for Asian food techs, the launch of an India-focused […]

Big Idea Ventures & Ashika Group Announce First India Alt Protein Fund & Accelerator

3 Mins Read New York and Singapore-based venture capital firm Big Idea Ventures (BIV) and Ashika Group, one of India’s leading retail financial services companies, have partnered together to launch a new investment fund and accelerator focused on supporting India’s alternative protein ecosystem. The new venture will begin running next year and will be supported by the Good […]

Study: Indian Consumers Willing To Pay Premium For Alternative Meat

2 Mins Read A new study conducted by researchers at Pennsylvania State University reveals that Indian consumers are generally willing to pay extra for plant-based and cell-based meats. Faced with the challenge of feeding an enormous and growing population, which will only be further exacerbated by climate impacts, these findings confirm that alternative proteins have a huge potential […]