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india consumer acceptance of alternative meat

AAK X Vista Foods: Industry Leaders To Scale Plant-Based Meat Production For Indian Market

3 Mins Read AAK, India’s leading manufacturer of specialty oils and fats recently joined forces with food suppliers Vista Processed Foods to collectively use both of its resources to scale up innovation and manufacturing in the alternative protein sector to fulfill the country’s growing demand for plant-based meat alternatives.  Though India’s meat alternative market is in its early […]

Indian Startup Mister Veg Bags US$570K From Jubilant Ingrevia For Its Plant-Based Meat & Seafood

3 Mins Read After entering the plant-based meat market with its ‘Domino’s Unthinkable Pizza’, the Jubilant Bhartia Group is back in the news with another foray into the sector. Through Jubilant Ingrevia, a global integrated life science products and solutions provider, the group has invested INR₹4.25 crores (approx. US$570,000) into Indian plant-based meat company Mister Veg. This past January, […]

Study: Indian Consumers Willing To Pay Premium For Alternative Meat

2 Mins Read A new study conducted by researchers at Pennsylvania State University reveals that Indian consumers are generally willing to pay extra for plant-based and cell-based meats. Faced with the challenge of feeding an enormous and growing population, which will only be further exacerbated by climate impacts, these findings confirm that alternative proteins have a huge potential […]