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just egg

Eat JUST Announces New Frozen Plant-Based Egg Launch

3 Mins Read Eat JUST, the food tech startup behind plant-based JUST Egg and widely known as JUST, has just announced that they will be launching a new frozen version available for retail this April. The announcement follows the company’s rapid sales growth globally and its aggressive international expansion into Asia – the region with a massive market […]

China Impossible Foods’ Rival Zhenmeat Seeks US$2M Funding For Major Growth

4 Mins Read Beijing-based plant-based meat startup Zhenmeat is now seeking US$ 2 million in funding from global investors in order to capture the growing demand for plant-based meat alternatives in China. This follows the latest news from Silicon Valley-based Impossible Foods, who debuted two new plant-based pork products at CES in Vegas earlier this month in a […]

INTERVIEW: GFI’s Bruce Friedrich On Working To End Industrial Animal Agriculture “Let’s Give Consumers What They Want”

16 Mins Read Bruce Friedrich, the executive director and co-founder of the Good Food Institute (GFI) is responsible for some of the most iconic plant-based startups that have disrupted the global understanding and perception of vegan meat. A former animal activist who has been at the helm of show-stopping animal welfare campaigns with PETA, Bruce is now at […]

US Plant-Based FoodTech Giants Impossible & Beyond Look To Conquer China

5 Mins Read It’s the perfect storm of market factors for a China protein revolution- a pork shortage crisis spurred on by the African Swine Fever epidemic, a trade war that has driven up meat prices, a younger generation motivated by environmental and health incentives and a growing demand for quality protein- and Silicon Valley #foodtech mainstays Impossible […]

Impossible Burger Lands In Mainland China, Impossible Pork On Its Way

5 Mins Read The Impossible Burger by Silicon Valley startup Impossible Foods has just made its formal launch in mainland China this week at Shanghai’s China International Import Exposition. Throughout the expo event from 5th November – 10th November, Impossible Foods will be serving almost 50,000 samples of its plant-based burgers to visitors. What with the sheer size […]

African Swine Fever Predicted To Wipe Out 1/4 Global Pig Population

3 Mins Read According to intergovernmental agency World Organisation for Animal Health, the spread of the African swine fever (ASF) epidemic will wipe out a quarter of the world’s pig population. Since last year, Asia has experienced mass escalation of ASF, with the world’s largest pig producer – China – bearing the brunt of the deaths while the […]

Plant-Based JUST Egg Launches Soon In China, Continues Work on Cell-Cultured Chicken Nugget

2 Mins Read Silicon Valley foodtech startup, JUST, has announced plans to roll out their innovative vegan egg product in mainland China through a multi-channel approach in the coming months. JUST Egg, made from mung beans and free of antibiotics and cholesterol, will make its way onto retail shelves, e-commerce and foodservice. Specialty supermarket retailers City Super, Alibaba-owned […]

10 Reasons You Need To Eat Less Meat: All The Facts

4 Mins Read Not sure why everyone you know is suddenly going meatless? Unless you live in a cave, you will have noticed that there are more and more headlines about people going vegan and about the negative environmental and health consequences of animal agriculture. But there’s so much information out there, it’s easy to feel overwhelmed. Which […]

Pizza Express x JUST Egg: World’s First Vegan Egg Carbonara & Vegan Egg Breakfast Pizza

3 Mins Read Another world first for Hong Kong in the plant-based dining realm: innovation-forward pizza chain unveiled two brand new menu offerings at their just opened Lee Tung Avenue location: the JUST Pizza (HK$138), dressed with tomato sauce then topped with crumbled JUST Egg, crumbled vegan sausage, button mushrooms, cherry tomatoes, vegan mozzarella and fresh rosemary and the JUST […]