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levi’s sustainability

Levi’s Unveils Latest Campaign ‘Buy Better, Wear Longer’ To Encourage Sustainable Fashion Production Practices

4 Mins Read Recently, American denim brand Levi’s launched a new campaign ‘Buy Better, Wear Longer’ that features Jaden Smith, Xiye Bastida, Melati Wijsen, and Marcus Rashford among others, to raise awareness about the environmental impacts of the apparel industry. The multi-platform global ad campaign titled ‘Buy Better, Wear Longer’ focuses on creating quality clothing that lasts for generations by […]

Levi’s & Ganni Team Up To Launch Rental Capsule Upcycled Collection

3 Mins Read Levi’s and millennial-favourite brand Ganni have collaborated to create a new rental-only collection of three staple denim pieces – all crafted from upcycled vintage Levi’s and repurposed denim. Customers will be able to lease out garments from the new low-impact line through Ganni Repeat, the brand’s online rental platform.  Copenhagen-based label Ganni and American outfitter […]

Levi’s Launches Most Sustainable Jean Yet Made With Circulose

3 Mins Read Levi’s, perhaps one of the most famous denim brands in the world, has just launched what it calls its “most sustainable jean ever”. Available through the brand’s Wellthread collection, the jean is made using organic cotton and Circulose, a material made from recycling worn-out old denim fabrics.  Debuted in late July, the new jeans by […]