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millennials and Gen Zs

Gen Zs & Millennials Are Leading Alternative Protein Consumption, Data Shows

3 Mins Read New data is showing that the main market for alternative meat products are younger consumers, who are citing health, animal welfare and sustainability as the key reasons why they’re turning their backs on conventional meat. These findings confirm the major shift in consumer trends led by the younger generation of shoppers, who are poised to […]

Gen Z Climate Activists Garner Millions Of ‘Biodiversity’ Views On TikTok

3 Mins Read Millennials and Gen Zs are well known for their climate activism, from participating in high-profile Extinction Rebellion protests to leading global student strikes. Now, the younger generation are using the popular social media platform TikTok to raise awareness of the plight of our planet, with hashtags such as “biodiversity” garnering as many as 12.6 million […]