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nood food impossible burger

Global Race For Plant Food Innovation As Consumer Demand Continues To Skyrocket

3 Mins Read Consumer demand for plant-based proteins has accelerated, and manufacturers are now racing to compete in what is quickly becoming a highly competitive market. There is little sign of slowdown: companies are focused on innovating quality plant-based ingredients to keep up with increasingly healthy and environmentally conscious consumers, backed by the latest scientific research on the […]

K11 Art Install x Free Burgers: Butchers Club Debuts Impossible Burger

3 Mins Read Another noteworthy addition to Hong Kong’s plant-based burger scene, the Butchers Club has launched a new Impossible burger in all its Hong Kong locations. To celebrate the launch of this collaboration, Impossible Foods and The Butchers Club have commissioned local artist Terena Wong to create a piece of 3D artwork on sustainability to be showcased […]

Pure Group’s nood food Launches Plant-Based Impossible Burger Menu

2 Mins Read Impossible Foods has partnered with Asia’s leading lifestyle brand, The Pure Group, as the latest company to launch the famed vegan patty to their in-house cafe, nood food. Introducing four new Impossible dishes at Pure Fitness’ Kinwick Centre location as well as Pure Yoga’s just-opened Star Street studio, opposite Pacific Place 3 in Wan Chai, the new […]