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oatly starbucks

Why Impossible & Oatly Chose A ‘Gastronomy First’ Go-To-Market Strategy: 4 Things You Need To Know

6 Mins Read Impossible Foods and Oatly represent perhaps the most successful food techs in the alternative protein space, with their iconic branding recognised by even mainstream meat-eating consumers. So what’s in the secret sauce?  According to a new white paper published by the food startup innovation hub NX-Food, a subsidiary of multinational wholesale major Metro AG, the […]

Oatly: Starbucks To Offer Plant-Based Alternative At All Outlets Across India

2 Mins Read Global coffee chain Starbucks recently announced that it will be introducing Swedish food tech Oatly’s dairy milk alternative made from oats at all its outlets across India, in order to offer consumers more plant-based options. Oatly joins existing plant-based options which include soy and almond milk. India’s first Sustainability Venture Studio, White Lotus, is responsible for […]